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Richard Montañez

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4 out of 5

Author, Philanthropist, Food Security Advocate; Former Vice President of Multicultural Sales & Community Activation for PepsiCo North America

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Richard Montañez Biography

Richard Montañez led Multicultural Sales & Marketing as Vice President across Pepsi North American divisions, and after 42 years with the company he is now retired (march 1 2020) . Throughout his career Montañez has held various senior roles through Pepsi and Frito Lay divisions.

Montañez started his PepsiCo career at Frito-Lay in 1976 as a janitor and is recognized as the creator of the Flamin’ Hot line of products, which have become a billion dollar business and a cultural phenomenon.

Recognized for his visionary leadership, ability to innovate and his commitment to diversity, he has received several notable awards and is often named one of the most influential Latinos in corporate America.

Mr. Montañez is the only four-time recipient of PepsiCo’s Chairman’s Award, the highest honor given to employees based on performance and work ethic. As a long-standing mentor and executive sponsor of PepsiCo's Latino and Hispanic employee group, Adelante, Montañez has supported and nurtured the careers of hundreds of PepsiCo employees. Montañez is also a committed philanthropist and founder of Onelite, a nonprofit that provides hundreds of high-need families within the United States with food and school supplies.

He serves on several boards or directors and advisory boards. He was also the first Latino board member to serve on the board of the Southern Christian Leadership Conference (SCLC), an African-American civil rights organization, whose first president was Dr. Martin Luther King, Jr.

Richard Montañez is a sought-after motivational speaker, speaking to corporate groups like Target, WalMart, and Slalom, as well as universities such as USC and Harvard. Montañez has been featured in TV and print outlets, such as Good Morning America, The Washington Post, Vanity Fair, Fortune and Newsweek. His story is now the subject of a forthcoming biopic from Fox Searchlight Films.

Speaking Topics
  • The Antidote to Fear Is Hunger

    Richard Montañez has a Ph.D. in being poor, hungry, and determined. His journey is one that everyone can relate to. It begins with feelings of being out-of-place, in pain, afraid, and vulnerable. And involves overcoming obstacles, confronting fear, and perseverance – even as he’s seen success.

    From his humble beginnings in a migrant labor camp, to working as a janitor, to the inspiration and hard work it took to launch the cultural phenomenon, Flamin’ Hot Cheetos, Montañez shares the life-shaping moments from his personal journey.

    In this presentation, Montañez inspires and activates listeners. He emphasizes the importance of believing in one oneself, building confidence, and taking risks that some might find crazy. “Greatness comes in ridiculous forms, and I’m living proof,” he says. “My ridiculous idea became a billion dollar franchise.”

    A testament to the importance of diversity, innovation, and entrepreneurship, Montañez’s story teaches others how to turn adversity into the determination it takes to excel in life and business. “With confidence, anything is possible,” he says. “So no matter where you come from, there’s no limit to where you can go.”

Videos
Books
A Boy, a Burrito, and a Cookie

A Boy, a Burrito, and a Cookie

News
FAQs
  • How do I book Richard Montañez to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Richard Montañez for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Richard Montañez, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Richard Montañez or any other speaker of your choice.
  • What are the speaker fees for Richard Montañez

    Speaking fees for Richard Montañez, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Richard Montañez are $30,000 - $50,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Richard Montañez, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Richard Montañez speak about?

  • Where does Richard Montañez travel from?

    Richard Montañez generally travels from California, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Richard Montañez’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Richard Montañez for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Richard Montañez for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Richard Montañez or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

Author, Philanthropist, Food Security Advocate; Former Vice President of Multicultural Sales & Community Activation for PepsiCo North America

Travels From:
California, USA
Speaking Fee:

Richard Montañez Biography

Richard Montañez led Multicultural Sales & Marketing as Vice President across Pepsi North American divisions, and after 42 years with the company he is now retired (march 1 2020) . Throughout his career Montañez has held various senior roles through Pepsi and Frito Lay divisions.

Montañez started his PepsiCo career at Frito-Lay in 1976 as a janitor and is recognized as the creator of the Flamin’ Hot line of products, which have become a billion dollar business and a cultural phenomenon.

Recognized for his visionary leadership, ability to innovate and his commitment to diversity, he has received several notable awards and is often named one of the most influential Latinos in corporate America.

Mr. Montañez is the only four-time recipient of PepsiCo’s Chairman’s Award, the highest honor given to employees based on performance and work ethic. As a long-standing mentor and executive sponsor of PepsiCo's Latino and Hispanic employee group, Adelante, Montañez has supported and nurtured the careers of hundreds of PepsiCo employees. Montañez is also a committed philanthropist and founder of Onelite, a nonprofit that provides hundreds of high-need families within the United States with food and school supplies.

He serves on several boards or directors and advisory boards. He was also the first Latino board member to serve on the board of the Southern Christian Leadership Conference (SCLC), an African-American civil rights organization, whose first president was Dr. Martin Luther King, Jr.

Richard Montañez is a sought-after motivational speaker, speaking to corporate groups like Target, WalMart, and Slalom, as well as universities such as USC and Harvard. Montañez has been featured in TV and print outlets, such as Good Morning America, The Washington Post, Vanity Fair, Fortune and Newsweek. His story is now the subject of a forthcoming biopic from Fox Searchlight Films.

Richard Montañez Speaking Topics

  • The Antidote to Fear Is Hunger

    Richard Montañez has a Ph.D. in being poor, hungry, and determined. His journey is one that everyone can relate to. It begins with feelings of being out-of-place, in pain, afraid, and vulnerable. And involves overcoming obstacles, confronting fear, and perseverance – even as he’s seen success.

    From his humble beginnings in a migrant labor camp, to working as a janitor, to the inspiration and hard work it took to launch the cultural phenomenon, Flamin’ Hot Cheetos, Montañez shares the life-shaping moments from his personal journey.

    In this presentation, Montañez inspires and activates listeners. He emphasizes the importance of believing in one oneself, building confidence, and taking risks that some might find crazy. “Greatness comes in ridiculous forms, and I’m living proof,” he says. “My ridiculous idea became a billion dollar franchise.”

    A testament to the importance of diversity, innovation, and entrepreneurship, Montañez’s story teaches others how to turn adversity into the determination it takes to excel in life and business. “With confidence, anything is possible,” he says. “So no matter where you come from, there’s no limit to where you can go.”

Richard Montañez Videos

  • Hot Cheetos Creator’s “Top 5” Keys To Success! (Richard Montanez)
    Known as "The Godfather of Hispanic Branding," Mr. Montanez shares his incredible true story of how he went from mopping floors as a janitor at...
  • How A Janitor Created The Multi-Billion Dollar “Hot Cheetos” Empire!
  • A Conversation with Richard Montañez
    Host Jeremy Park talks with Richard Montañez about his book "A Boy, A Burrito, And A Cookie" and more.

Richard Montañez Books

Speaker Lists Featuring Richard Montañez

FAQs on booking Richard Montañez

  • How do I book Richard Montañez to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Richard Montañez for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Richard Montañez, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Richard Montañez or any other speaker of your choice.
  • What are the speaker fees for Richard Montañez

    Speaking fees for Richard Montañez, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Richard Montañez are $30,000 - $50,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Richard Montañez, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Richard Montañez speak about?

  • Where does Richard Montañez travel from?

    Richard Montañez generally travels from California, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Richard Montañez’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Richard Montañez for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Richard Montañez for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Richard Montañez or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Richard Montañez is a keynote speaker and industry expert who speaks on a wide range of topics such as The Antidote to Fear Is Hunger. The estimated speaking fee range to book Richard Montañez for your event is $30,000 - $50,000. Richard Montañez generally travels from CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Laurie Hernandez, J.R. Martinez, Linda Alvarado, Eduardo Briceño and Sylvia Acevedo. Contact All American Speakers for ratings, reviews, videos and information on scheduling Richard Montañez for an upcoming live or virtual event.

Richard Montañez Speaking Topics

  • The Antidote to Fear Is Hunger

    Richard Montañez has a Ph.D. in being poor, hungry, and determined. His journey is one that everyone can relate to. It begins with feelings of being out-of-place, in pain, afraid, and vulnerable. And involves overcoming obstacles, confronting fear, and perseverance – even as he’s seen success.

    From his humble beginnings in a migrant labor camp, to working as a janitor, to the inspiration and hard work it took to launch the cultural phenomenon, Flamin’ Hot Cheetos, Montañez shares the life-shaping moments from his personal journey.

    In this presentation, Montañez inspires and activates listeners. He emphasizes the importance of believing in one oneself, building confidence, and taking risks that some might find crazy. “Greatness comes in ridiculous forms, and I’m living proof,” he says. “My ridiculous idea became a billion dollar franchise.”

    A testament to the importance of diversity, innovation, and entrepreneurship, Montañez’s story teaches others how to turn adversity into the determination it takes to excel in life and business. “With confidence, anything is possible,” he says. “So no matter where you come from, there’s no limit to where you can go.”

Richard Montañez Speaker Videos

  • Hot Cheetos Creator’s “Top 5” Keys To Success! (Richard Montanez)
    Known as "The Godfather of Hispanic Branding," Mr. Montanez shares his incredible true story of how he went from mopping floors as a janitor at FritoLay 40 years ago to founding one of the most...
    How A Janitor Created The Multi-Billion Dollar “Hot Cheetos” Empire!
  • A Conversation with Richard Montañez
    Host Jeremy Park talks with Richard Montañez about his book "A Boy, A Burrito, And A Cookie" and more.
    Richard Montanez, Marketing and Sales Executive, PepsiCo
    2014 LULAC National Convention Youth and Young Adults Awards Ceremony July 10, 2014 6 pm to 7 pm

Richard Montañez News

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Richard Montañez

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

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