Executive Creative Director at Adobe, Author, Award-Winning Creative Director

Salt Lake City, UT, USA

Adam W. Morgan Biography

Adam W. Morgan serves as the Executive Creative Director at Adobe, where he has honed his expertise in creativity, strategy, and storytelling for over 23 years. He is a prominent keynote speaker at various conferences and events and has been acknowledged as an Adobe MAX Master speaker for the past two years.

Prior to his tenure at Adobe, Morgan held the position of creative director at multiple international advertising agencies, where he was instrumental in creating award-winning advertising and campaigns. He has been recognized as a "40 under 40" business leader by Utah Business Magazine and was honored as Utah Ad Professional of the Year in 2014.

Morgan is also the author of "Sorry Spock, Emotions Drive Business," a book that focuses on the critical role of creativity and design in business. This work discusses the evolution of creativity in business and its significant impact on leadership and strategy. It also debunks common marketing myths using scientific data, promoting the integration of emotional intelligence in business to achieve better financial outcomes.

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Speaker profile last updated by AAE Talent Team on 06/20/2025.

Adam W. Morgan Speaking Topics

  • Headlines Deconstructed—How To Get The Right Attention With Your Stories

    We often joke that a picture is worth a thousand words. But in reality, the most important element in your marketing content is your headline. Unfortunately, most of the guidance on headline writing found on the web only teaches you how to write click bait. And that practice has reached a tipping point where consumers are pushing back. Which begs the question, what really makes a good or a bad headline?

    As a writer and creative leader, I’ve been deconstructing headlines for the past 24 years. In this presentation, I share stories of early headlines in yellow journalism to lessons learned for today’s marketers and writers. I walk through all the basic headline patterns, studies on what takes to write good headlines, and review the four truths that good headlines follow.

    This presentation will share the following:

    • Why most headlines are simply click bait
    • The 29 basic headline patterns
    • How to write good headlines that connect emotionally

  • The New Creative Landscape In Business

    In the mid 1990s, I was introduced to a secret truth—that advertising agencies owned creative marketing. Since those years, the relationship between creativity and business has changed. Going in-house is not creative suicide. In fact, thanks to the design-led movement, creative leadership at brands has grown and we have a greater opportunity to influence big ideas from within the company.

    In this presentation, I’ll walk you through some of the biggest changes and trends in creative leadership. I’ll discuss new studies that prove how emotional marketing boosts sales, how the relationship between brands and agencies are transforming, and how this new landscape affects creative careers.

    This presentation focuses on:

    • New trends for creativity in business
    • Updated models of creative leadership
    • How the new landscape affects creative careers

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Adam W. Morgan Videos

Adam Morgan Executive Creative Director, Adobe

Adam Morgan Executive Creative Director, Adobe

AdMo_speaker_stinger

AdMo_speaker_stinger

A summary of my speaking experience at various conferences.

9 Steps To Becoming A Creative Director w/ Adam Morgan - YouTube

9 Steps To Becoming A Creative Director w/ Adam Morgan - YouTube

Senior Creative Director @ Adobe, Author, Speaker More about Adam in his own words— For the past 23 years, I have worked in the ...

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  • What topics does Adam W. Morgan speak about?

    Adam W. Morgan is a keynote speaker and industry expert whose speaking topics include Art & Design, Author, Creativity, Storytelling
  • Where does Adam W. Morgan travel from?

    Adam W. Morgan generally travels from Salt Lake City, UT, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Adam W. Morgan is a keynote speaker and industry expert who speaks on a wide range of topics such as Headlines Deconstructed—How To Get The Right Attention With Your Stories, The New Creative Landscape In Business, The Science Behind Content Creation—Becoming A More Creative Influencer, Real Lessons On Creative Leadership and Proving The Value Of Creativity And Design—With Science (Based on Adam’s book, Sorry Spock, Emotions Drive Business) . The estimated speaking fee range to book Adam W. Morgan for your event is $20,000 - $30,000. Adam W. Morgan generally travels from Salt Lake City, UT, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Matthew Luhn, Cesar Kuriyama, Andrew Gordon, Karim Rashid and Marc-Gregory. Contact All American Speakers for ratings, reviews, videos and information on scheduling Adam W. Morgan for an upcoming live or virtual event.

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