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Tom Webster

Consumer Behavior Specialist & Vice President of Strategy and Marketing for Edison Research

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 Tom Webster Biography

Tom Webster is a specialist in consumer behavior, and he has spent nearly 20 years telling stories with numbers and trying to gain insights from data. If you believe brands need to become media, then brands need to understand their audience--and that's simply not possible without inviting them into the process. That's been the foundation of his work, and he's passionate about helping brands understand just what it takes to incorporate the voice of the consumer into their marketing, sales and operations.

His blog, BrandSavant, is about the proliferation of data being generated by social, digital and traditional media, and how to actually gain insight from this data. Despite (and perhaps because of) the metric tonnage of data being generated by today's web analytics, deriving representative, actionable data remains a challenge for marketers, brand managers and pretty much anyone trying to hit a target. The blog is an effort to plant a flag for quality in that regard--to ask better questions, in the hopes of getting better answers.

He is also the principal author of a number of widely cited studies in digital and social media, including The Social Habit, Twitter Users in America and an annual series of studies on Podcasting. He's the co-author of "The Infinite Dial," the longest-running research series examining consumer usage of digital and traditional media in America.

He is currently Vice President, Strategy and Marketing for Edison Research (best known as the company that provides all of the exit polling data for the networks during the U.S. elections and primaries--if you watched coverage of the 2008 Presidential Election, you saw our data).

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FAQs
  • HOW TO BOOK Tom Webster?

    Our booking agents have successfully helped clients around the world secure talent like Tom Webster for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Tom Webster, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Tom Webster or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Tom Webster?

    Booking fees for Tom Webster, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Tom Webster, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Tom Webster?

    All American Entertainment has successfully secured celebrity talent like Tom Webster for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Tom Webster for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Tom Webster or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Tom Webster or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Tom Webster

Consumer Behavior Specialist & Vice President of Strategy and Marketing for Edison Research

Travels From:
Chapel Hill, NC, USA
Speaking Fee:

Tom Webster Biography

Tom Webster is a specialist in consumer behavior, and he has spent nearly 20 years telling stories with numbers and trying to gain insights from data. If you believe brands need to become media, then brands need to understand their audience--and that's simply not possible without inviting them into the process. That's been the foundation of his work, and he's passionate about helping brands understand just what it takes to incorporate the voice of the consumer into their marketing, sales and operations.

His blog, BrandSavant, is about the proliferation of data being generated by social, digital and traditional media, and how to actually gain insight from this data. Despite (and perhaps because of) the metric tonnage of data being generated by today's web analytics, deriving representative, actionable data remains a challenge for marketers, brand managers and pretty much anyone trying to hit a target. The blog is an effort to plant a flag for quality in that regard--to ask better questions, in the hopes of getting better answers.

He is also the principal author of a number of widely cited studies in digital and social media, including The Social Habit, Twitter Users in America and an annual series of studies on Podcasting. He's the co-author of "The Infinite Dial," the longest-running research series examining consumer usage of digital and traditional media in America.

He is currently Vice President, Strategy and Marketing for Edison Research (best known as the company that provides all of the exit polling data for the networks during the U.S. elections and primaries--if you watched coverage of the 2008 Presidential Election, you saw our data).

Tom Webster Videos

  • Tom Webster (Edison Research, USA)
    Presentation at Podcast Day 2018.

FAQs on booking Tom Webster

  • How to book Tom Webster?

    Our booking agents have successfully helped clients around the world secure talent like Tom Webster for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Tom Webster, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Tom Webster or any other celebrity of your choice.
  • How much does it cost to book Tom Webster?

    Booking fees for Tom Webster, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Tom Webster, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Tom Webster?

    All American Entertainment has successfully secured celebrity talent like Tom Webster for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Tom Webster for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Tom Webster or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Tom Webster or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Tom Webster is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Tom Webster for your event is available upon request. Tom Webster generally travels from Chapel Hill, NC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Stephan Spencer, Derek Flanzraich, Tim Hayden, Stoney deGeyter and Nichole Kelly. Contact All American Speakers for ratings, reviews, videos and information on scheduling Tom Webster for an upcoming event.

Tom Webster Speaker Videos

  • Tom Webster (Edison Research, USA)
    Presentation at Podcast Day 2018.

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Speakers Similar to Tom Webster

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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