Tom Webster Speaker Agent

Tom Webster

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Tom Webster

 Tom Webster Biography

Tom Webster is a specialist in consumer behavior, and he has spent nearly 20 years telling stories with numbers and trying to gain insights from data. If you believe brands need to become media, then brands need to understand their audience--and that's simply not possible without inviting them into the process. That's been the foundation of his work, and he's passionate about helping brands understand just what it takes to incorporate the voice of the consumer into their marketing, sales and operations.

His blog, BrandSavant, is about the proliferation of data being generated by social, digital and traditional media, and how to actually gain insight from this data. Despite (and perhaps because of) the metric tonnage of data being generated by today's web analytics, deriving representative, actionable data remains a challenge for marketers, brand managers and pretty much anyone trying to hit a target. The blog is an effort to plant a flag for quality in that regard--to ask better questions, in the hopes of getting better answers.

He is also the principal author of a number of widely cited studies in digital and social media, including The Social Habit, Twitter Users in America and an annual series of studies on Podcasting. He's the co-author of "The Infinite Dial," the longest-running research series examining consumer usage of digital and traditional media in America.

He is currently Vice President, Strategy and Marketing for Edison Research (best known as the company that provides all of the exit polling data for the networks during the U.S. elections and primaries--if you watched coverage of the 2008 Presidential Election, you saw our data).

All American Speakers is a speakers bureau and booking agency providing information on booking Tom Webster for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Tom Webster speaking fees, availability, speech topics and cost to hire for your next event.

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Please Note: All American Speakers Bureau acts only as an entertainment broker/producer for corporate functions, private engagements and special events. All American Speakers Bureau does not claim or represent itself as the exclusive agent or management of Tom Webster or any artist on this website. Speaker fees are determined based on a number of factors and may change without notice. Fees often vary based on a number of factors including: speakers schedule, supply and demand, length of presentation, location of event and other factors. Fee Ranges listed on this website are intended to serve only as a guideline. In some cases, the actual price quote may be above or below the stated range.

All American Speakers Bureau is a celebrity booking agency and talent buyer which supplies celebrity talent worldwide. We secure speakers and celebrities for speaking engagements, advertising campaigns, personal appearances, commercials, licensing, voice-overs, product endorsements, spokesperson campaigns, publicity events, corporate entertainment, trade shows, and media tours.

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