Technology Entrepreneur & Product Development Leader; Co-Founder of Asana; Creator of Facebook Like Button

San Francisco, CA, USA
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Justin Rosenstein Biography

Justin Rosenstein is a software programmer and entrepreneur known for his contributions to widely used digital collaboration and productivity tools. After leaving a graduate program in computer science at Stanford, Rosenstein joined Google as a product manager, where he led projects in the company's communication and collaboration division. His work included Google Page Creator, the precursor to Google Sites, and a project internally codenamed Platypus, which became Google Drive. He also invented and wrote the original prototype for Gmail Chat. This early experience building products used by millions set the stage for a significant chapter in his career.

Rosenstein left Google to become an engineering lead at Facebook, working closely with Mark Zuckerberg and Dustin Moskovitz. At Facebook, he served as technical lead for Facebook Pages, the Facebook Like button, and Facebook Beacon. He was part of the small team that designed the Like button, a blue and white thumbs-up icon that became one of the most recognized symbols in internet history and reshaped online communication.

Rosenstein later co-founded the collaborative software company Asana with Moskovitz, with a mission to enable teams to work together more effectively. Asana's software streamlines teamwork without relying on email and provides communication infrastructure for companies such as Airbnb, Foursquare, Pinterest, Twitter, and Uber. Rosenstein guided Asana to a multibillion-dollar public market debut on the New York Stock Exchange. As head of product, he became a recognized voice on organizational clarity, leadership, and the future of work.

Rosenstein has also become a prominent critic of the technologies he helped create. He has expressed regret over the Like button, citing its role in the rise of the attention economy and its impact on society. Rosenstein appeared in the Netflix documentary "The Social Dilemma," which examines the effects of social media on society. He is a frequent speaker on business, technology, and tech ethics, offering an insider's perspective on Silicon Valley.

Beyond Asana, Rosenstein co-founded and serves as co-director of One Project, a social venture working globally with communities to design and implement new forms of governance and economics that are equitable and ecological. He has pledged to donate the majority of his wealth to philanthropic causes focused on improving the world. Rosenstein's career spans building foundational internet infrastructure, critically examining technology's societal impact, and advocating for democratic alternatives in technology and governance.

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Speaker profile last updated by AAE Talent Team on 06/17/2026.

Justin Rosenstein Videos

How Scaling a Hypergrowth Business is All About Collaboration with Asana's Justin Rosenstein

How Scaling a Hypergrowth Business is All About Collaboration with Asana's Justin Rosenstein

Founding teams don’t always come together with knowledge of growing and leading a world-class company. Justin will be kicking off the program on...

Justin Rosenstein: Unveiling the Future of Asana

Justin Rosenstein: Unveiling the Future of Asana

In this special video announcement, Asana cofounder Justin Rosenstein presents our multi-year vision for the future of work, and launch Timeline, our...

Asana Co-Founder Justin Rosenstein: Fast Forward

Asana Co-Founder Justin Rosenstein: Fast Forward

Talking about productivity with Asana's Co-Founder Justin Rosenstein. Dan Costa - Host Weston Almond - Producer/Director Kirsten Cluthe -...

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  • What topics does Justin Rosenstein speak about?

    Justin Rosenstein is a keynote speaker and industry expert whose speaking topics include Computer Science, Disruptive Thinking, Entrepreneurship, Ethics & Integrity, Futurism, Innovation, Leadership, Social Entrepreneurship, Social Media, Technology, Thought Leadership
  • Where does Justin Rosenstein travel from?

    Justin Rosenstein generally travels from San Francisco, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Justin Rosenstein is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Justin Rosenstein for your event is available upon request. Justin Rosenstein generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dustin Moskovitz, Adam D'Angelo, Adam Back, John Collison and Gillian Muessig. Contact All American Speakers for ratings, reviews, videos and information on scheduling Justin Rosenstein for an upcoming live or virtual event.

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