Jeffrey Cole

Professor Emeritus of Communication Research & Director of the Center for the Digital Future at USC Annenberg School of Communication

Los Angeles, CA, USA
Live Event: $30,000 - $50,000 Virtual Event: $10,000 - $20,000 More Fee Info
Business, Communication, Disruptive Thinking, E-Commerce, Entertainment, Futurism, Innovation, Modern Media, News & Media, Professors, Technology
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Jeffrey Cole Biography

Jeffrey Cole has been at the forefront of media and communication technology issues both in the United States and internationally for the past three decades. An expert in the field of technology and emerging media, Cole serves as an adviser to governments and leading companies around the world as they craft digital strategies.

Cole founded and directs the World Internet Project, a long-term longitudinal look at the effects of computer and Internet technology, which is conducted in over 35 countries. At the announcement of the project in June 1999, Vice President Al Gore praised Cole as a “true visionary providing the public with information on how to understand the impact of media.”

Cole regularly presents trends and insights of the project to the White House, FCC, Congress, Department of Defense and heads of governments around the world. He has worked closely with the CEOs of GroupM, Ericsson, Telstra, Wesfarmers and others. On the advisory side, his long-term relationships have included Microsoft, Sony, Time Warner, AT&T, AARP, CBS, NBC, ABC, CPB, PBS, HP, Coca-Cola and many more as they learn to navigate the digital future.

Under Cole’s leadership, the Center for the Digital Future has conducted deep examinations of the entertainment, sports media, transportation, health care and banking industries to identify where the next wave of disruption will occur.

In the 1990s, Cole worked closely with the four broadcast networks (ABC, CBS, NBC and Fox) dealing with television programming issues under an anti-trust waiver that allowed the networks to work together for the very first time. Upon the release of the 1996 report, Cole held a joint press conference with President Bill Clinton, who referred to the Center for Communication Policy as “the premier educational institution setting trends in entertainment.

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Speaker profile last updated by AAE Talent Team on 06/03/2026.

Jeffrey Cole Speaking Topics

  • Disruption

    This is the main theme of my work. Disruption always comes from unexpected places, frequently from two guys in a garage who change the world (Google, Apple, HP and more). The disruption of the retail business should have come from WalMart or Target, not an upstart book seller (in a garage) in Seattle. The disruption of the taxi industry should have come from Yellow Cab, not a Silicon Valley tech company and the disruption of the automobile business should have come from Toyota or GM, not am immigrant from South Africa who knew nothing about cars.

    When faced with disruption, few industries know how to react. Some deny the threat is real, others try to have their competition made illegal (music or the funeral business). Most double down and refuse to make the necessary changes that will help them survive.

    Kodak and Xerox should today be as powerful and wealthy as amazon, Google or Apple. They didn't recognize the threats to their business and today are irrelevant.

    My talk shows businesses or citizens (depending on the audience) how to recognize when disruption has arrived. and how they can survive being torn apart from disruptive change. Issues of understanding competition and, most especially, providing leadership are central.

    This talk looks at Ai as the largest (and perhaps most important) development in disruption by placing it in the context of previous change.

  • How digital technology changes (and changed) the world

    My Center has created and runs the longest and most important study of the long term effects of digital technology in the world. https://en.wikipedia.org/wiki/World_Internet_Project

    This talk examines where digital technology came from and how the world began to adapt to web pages, e-mail and especially broadband. The introduction of social media, on-line commerce and smart phones led to daily life being dramatically changed. Today, there is not an industry or activity that has not been affected by digital technology and most have been transformed. Land-line phones, phone books, encyclopedias, pocket calendars, calculators, personal cameras, newspapers, Walkmen and more are just some of the things that quickly became obsolete. Business such as retail, video, music and travel bear little resemblance to what they were 20 years ago.

    With all these changes have come extraordinarily positive change (easier access to libraries and information, empowerment) as well as worrisome trends, especially from social media (misinformation, divisiveness). How are these themes likely to play out? How will Artificial intelligence with its great promise as well as serious threats to employment and, possible humankind's existence) change the world.

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Jeffrey Cole Videos

Jeffrey Cole Interview

Jeffrey Cole Interview

Jeffrey Cole, Director, Center for the Digital Future on The ...

Jeffrey Cole, Director, Center for the Digital Future on The ...

Interview with Jeffrey Cole, USC Annenberg School for ...

Interview with Jeffrey Cole, USC Annenberg School for ...

Jeffrey Cole, Director, Center for the Digital Future, USC Annenberg School for Communication and Journalism discusses the biggest opportunities in...

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  • How do I book Jeffrey Cole to speak at my event?

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  • What are the speaker fees for Jeffrey Cole

    Speaking fees for Jeffrey Cole, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Jeffrey Cole are $30,000 - $50,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Jeffrey Cole, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Jeffrey Cole speak about?

    Jeffrey Cole is a keynote speaker and industry expert whose speaking topics include Business, Communication, Disruptive Thinking, E-Commerce, Entertainment, Futurism, Innovation, Modern Media, News & Media, Professors, Technology

  • Where does Jeffrey Cole travel from?

    Jeffrey Cole generally travels from Los Angeles, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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    AAE Speakers Bureau has successfully booked keynote speakers like Jeffrey Cole for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jeffrey Cole for your next private or corporate function.

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Jeffrey Cole is a keynote speaker and industry expert who speaks on a wide range of topics such as Disruption, How digital technology changes (and changed) the world and How the entertainment industry is changing at the speed of light (movie theaters, streaming, television and more). The estimated speaking fee range to book Jeffrey Cole for your event is $30,000 - $50,000. Jeffrey Cole generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are John Rossman, Erik Qualman, Robert B. Tucker, Danilo McGarry and Scott Amyx. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jeffrey Cole for an upcoming live or virtual event.

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