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David Poltrack

Chief Research Officer CBS Corp.

Chief Research Officer CBS Corp.

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David Poltrack Biography

Mr. David F. Poltrack has been Chief Research Officer of CBS Corp. (Formerly Viacom Inc.) since 1994. Mr. Poltrack serves as President of CBS Vision, a business unit of CBS Corp. He oversees all research operations at CBS encompassing audience measurement, market research, program testing, advertising research, and monitoring of the national and international video marketplace at CBS. He joined CBS in 1969 as Manager, Marketing Services, CBS Television Stations, National Sales. After holding various positions with CBS Television Stations, in 1979, he served as Vice President, Marketing Services for the CBS Television Network. In 1982, he served as Vice President, Research, CBS/Broadcast Group, and in 1988, he served as Senior Vice President, Planning and Research, CBS/Broadcast Group. He served as a Unit President of Viacom. He also served as an Executive Vice President, Research and Planning, CBS Television in 1994. Before CBS, he was with the media department at Ted Bates Advertising. He serves as a Member of Board of Advisors of MarketShare Partners, Inc. He served as Chairman of the Media Rating Council (MRC), a trustee and a member of the executive committee of the Marketing Science Institute and President of the Market Research Council, Vice President of the Advertising Research Council, and a member of the National Association of Television Arts and Sciences. He served as Chairman of the Advertising Research Foundation, and a former member of the board of the International Radio and Television Foundation (IRTF). He is winner of the Hugh Malcolm Beville, Jr. Award presented by the National Association of Broadcasters (NAB) and the Broadcast Education Association in recognition of those who have made significant contributions to the design, use, or understanding of broadcast audience research. As Adjunct Professor at New York University, he teaches courses on the graduate level at both the NYU Stern School of Business and the Steinhardt School of Education. He also teaches at the Columbia University Graduate School of Business, and is a visiting professor at Cheung Dong Graduate School of Business, Beijing, China. He is author of Television Marketing: Network, Local, and Cable (McGraw-Hill). His articles are published in professional journals including the Journal of Advertising Research, the Journal of Psychology and Marketing, and the European Broadcasting Union Review. Mr. Poltrack is a graduate of the University of Notre Dame (B.A., magna cum laude, History) and New York University (M.B.A., Marketing).

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Speaker profile last updated by AAE Talent Team on 02/13/2024.

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  • How do I book David Poltrack to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like David Poltrack for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for David Poltrack, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for David Poltrack or any other speaker of your choice.
  • What are the speaker fees for David Poltrack

    Speaking fees for David Poltrack, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book David Poltrack are for live events and for virtual events. For the most current speaking fee to hire David Poltrack, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does David Poltrack speak about?

    David Poltrack is a keynote speaker and industry expert whose speaking topics include Business, Business Leaders, College, Communication, Professors, Sales, Marketing and Branding, Science and Technology, Technology.
  • Where does David Poltrack travel from?

    David Poltrack generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is David Poltrack’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like David Poltrack for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book David Poltrack for your next private or corporate function.
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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host David Poltrack or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

David Poltrack is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book David Poltrack for your event is available upon request. David Poltrack generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jon Steinberg, Don Garber, David Jones, Pete Cashmore and Tim Sanders. Contact All American Speakers for ratings, reviews, videos and information on scheduling David Poltrack for an upcoming live or virtual event.

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