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Jennifer Aaker

5 out of 5

Professor of Marketing at the Stanford Graduate School of Business & Author of "The Dragonfly Effect"

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 Jennifer Aaker Biography

A social psychologist, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research focuses on the psychology of time, money and happiness — specifically how people choose to spend their time and money, and when and why those choices are associated with lasting value. She also empirically explores the power of story and how stories can be used to achieve success in business and in life. Jennifer has done significant research around small acts and how they can create significant change, especially when fueled by digital and social media. Noted for her early work on the dimensions of brand personality, Aaker’s current research is rooted in the psychology of choice and the shifting meaning of happiness. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award.

Aaker teaches courses at Stanford’s Graduate School of Business and Hasso Plattner Institute of Design (“d.school”) such as “Building Innovative Brands” (with Chris Flink, IDEO), The Innovation Playbook, Designing Story in a Digital World, and Rethinking Purpose. She co-authored the award-winning book “The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Impact” with her husband (to whom she is surprisingly still happily married), and has served on the Advisory Board of early stage startups and companies, from ADAY to Google X.

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Videos
Books
The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

Speaking Topics
  • Harnessing the Power of Stories

    Learn to tell stories that advocate your ideas and bring others along with you. Studies show that we are wired to remember stories much more than data, facts, and figures. However, when data and story are used together, audiences are moved both emotionally and intellectually. Aaker demonstrates the importance of stories in shaping how others see you and as a tool to persuade. Harnessing the power of stories will enable you to be more persuasive, move people to action, and progress into your career.

FAQs
  • HOW TO BOOK Jennifer Aaker?

    Our booking agents have successfully helped clients around the world secure talent like Jennifer Aaker for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Jennifer Aaker, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Jennifer Aaker or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Jennifer Aaker?

    Booking fees for Jennifer Aaker, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Jennifer Aaker, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Jennifer Aaker?

    All American Entertainment has successfully secured celebrity talent like Jennifer Aaker for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Jennifer Aaker for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Jennifer Aaker or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Jennifer Aaker or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Jennifer Aaker

5 out of 5

Professor of Marketing at the Stanford Graduate School of Business & Author of "The Dragonfly Effect"

Travels From:
Stanford, CA, USA
Speaking Fee:

Jennifer Aaker Biography

A social psychologist, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research focuses on the psychology of time, money and happiness — specifically how people choose to spend their time and money, and when and why those choices are associated with lasting value. She also empirically explores the power of story and how stories can be used to achieve success in business and in life. Jennifer has done significant research around small acts and how they can create significant change, especially when fueled by digital and social media. Noted for her early work on the dimensions of brand personality, Aaker’s current research is rooted in the psychology of choice and the shifting meaning of happiness. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award.

Aaker teaches courses at Stanford’s Graduate School of Business and Hasso Plattner Institute of Design (“d.school”) such as “Building Innovative Brands” (with Chris Flink, IDEO), The Innovation Playbook, Designing Story in a Digital World, and Rethinking Purpose. She co-authored the award-winning book “The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Impact” with her husband (to whom she is surprisingly still happily married), and has served on the Advisory Board of early stage startups and companies, from ADAY to Google X.

Jennifer Aaker Videos

  • Rethinking Happiness with Dr. Jennifer Aaker, General Atlantic ...
    Nov 21, 2017 ... What we think drives our happiness often doesn't. So what does? Drawing on her research and classes with Naomi Bagdonas, Stanford...
  • Jennifer Aaker: The Power of Story
    May 2, 2016 ... Stanford GSB Professor Jennifer Aaker discusses the importance of stories, and how they can be used as a tool to persuade and shape...
  • Jennifer Aaker: Harnessing the Power of Stories
    When people think of advocating for their ideas, they think of convincing arguments based on data, facts, and figures. However, studies show that if...

Jennifer Aaker Books

Speaker Lists Featuring Jennifer Aaker

Jennifer Aaker Speaking Topics

  • Harnessing the Power of Stories

    Learn to tell stories that advocate your ideas and bring others along with you. Studies show that we are wired to remember stories much more than data, facts, and figures. However, when data and story are used together, audiences are moved both emotionally and intellectually. Aaker demonstrates the importance of stories in shaping how others see you and as a tool to persuade. Harnessing the power of stories will enable you to be more persuasive, move people to action, and progress into your career.

FAQs on booking Jennifer Aaker

  • How to book Jennifer Aaker?

    Our booking agents have successfully helped clients around the world secure talent like Jennifer Aaker for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Jennifer Aaker, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Jennifer Aaker or any other celebrity of your choice.
  • How much does it cost to book Jennifer Aaker?

    Booking fees for Jennifer Aaker, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Jennifer Aaker, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Jennifer Aaker?

    All American Entertainment has successfully secured celebrity talent like Jennifer Aaker for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Jennifer Aaker for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Jennifer Aaker or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Jennifer Aaker or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Jennifer Aaker is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Jennifer Aaker for your event is $30,000 - $50,000. Jennifer Aaker generally travels from Stanford, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Sheryl Sandberg, Randi Zuckerberg, Katty Kay, Gina Bianchini and Betsy Myers. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jennifer Aaker for an upcoming event.

Jennifer Aaker Speaker Videos

  • Rethinking Happiness with Dr. Jennifer Aaker, General Atlantic ...
    Nov 21, 2017 ... What we think drives our happiness often doesn't. So what does? Drawing on her research and classes with Naomi Bagdonas, Stanford GSB ...
    Jennifer Aaker: The Power of Story
    May 2, 2016 ... Stanford GSB Professor Jennifer Aaker discusses the importance of stories, and how they can be used as a tool to persuade and shape how ...
  • Jennifer Aaker: Harnessing the Power of Stories
    When people think of advocating for their ideas, they think of convincing arguments based on data, facts, and figures. However, studies show that if you share a story, people are often more likely to...
    Jennifer Aaker: Pursuit of happiness #INKtalks

Jennifer Aaker Speaking Topics

  • Harnessing the Power of Stories

    Learn to tell stories that advocate your ideas and bring others along with you. Studies show that we are wired to remember stories much more than data, facts, and figures. However, when data and story are used together, audiences are moved both emotionally and intellectually. Aaker demonstrates the importance of stories in shaping how others see you and as a tool to persuade. Harnessing the power of stories will enable you to be more persuasive, move people to action, and progress into your career.

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Jennifer Aaker

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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