General Atlantic Professor at the Stanford Graduate School of Business & Best-Selling Author
Jennifer Aaker Biography
Dr. Jennifer Aaker is the General Atlantic Professor at Stanford Graduate School of Business. A renowned behavioral scientist, scholar and best-selling author, Dr. Aaker studies what creates meaning versus happiness in life (and work), how digital technologies are redefining human interaction, and how to harness purpose, story and humor as a leadership tool. Her work has been widely published in leading scientific journals, and featured in The Economist, The New York Times, The Wall Street Journal, The Atlantic, and Science.
At Stanford, she teaches classes including Designing AI to Cultivate Human Well-Being, Rethinking Purpose, A New Type of Leader, Power of Story, and Humor: Serious Business. She is the recipient of the Distinguished Scientific Achievement Award, Stanford Distinguished Teaching Award, Citibank Best Teacher Award, George Robbins Best Teacher Award, Robert Jaedicke Silver Apple Award, and the MBA Professor of the Year Award.
Dr. Aaker is the co-author of several books including the award-winning book, The Dragonfly Effect, which has been translated into over 10 languages. She is the national bestselling co-author of Humor, Seriously, named #1 Recommended Business Book by the Financial Times as well as one of Top Business Books that are Surprisingly Fun to Read by Adam Grant, Susan Cain, Malcolm Gladwell, and Dan Pink.
Aaker is a highly sought-after speaker who aims to empower leaders and employees alike to create more purposeful, productive, and joyful cultures. Aaker serves as a board member and advisor helping companies and leadership teams with digital transformation, incorporating human well-being into corporate strategy to drive business performance, global brand building and embracing a new leadership type for the innovation economy – one anchored on purpose, fueled by levity.
Before joining Stanford University, Aaker was a professor at the UCLA Anderson School of Management where she conducted the research that resulted in her seminal paper, Dimensions of Brand Personality. She completed her PhD degrees at Stanford University, and holds a BA from UC Berkeley. In terms of personal accomplishments, her abbreviated cooking skills have earned her family Doordash Platinum status.
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Jennifer Aaker Speaking Topics
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AI and Humanity: Designing a Future That Makes Us More Human
As AI rapidly reshapes our world, the question isn’t whether it will change how we work — it already is. The real question is: What kind of future are we designing with it? Drawing from her research at the intersection of behavioral science and emerging technology, Dr. Jennifer Aaker explores how AI can either erode or elevate the human experience. Rather than viewing AI as a threat, she reframes it as a tool — one that can amplify our uniquely human qualities when implemented with intention. Through the lens of three essential human capacities — authenticity, boldness, and love — Dr. Aaker outlines a framework for integrating AI into our lives and work in ways that create deeper connection, more empathetic collaboration, and meaningful innovation. Audiences will leave with a renewed sense of agency, along with practical strategies for working with AI to build more purposeful organizations and more human-centered futures.
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Humor, Seriously: Why Humor is a Secret Weapon in Business (and Life)
There exists a mistaken belief in today’s corporate world: that we need to be serious all the time to be taken seriously. But the research tells a different story. Building on their nationally bestselling book, Humor, Seriously, the authors delve into the behavioral science of humor, and why it fuels creativity, fosters resilience, and strengthens bonds on your team and with customers. They share techniques from professional comedians to unlock a sense of levity at work and concrete tools for having more joy in your life.
Jennifer Aaker Videos
Jennifer Aaker on Why Having a Sense of Humor Makes Leaders
Welcome to our latest video featuring the incredible Jennifer Aaker, renowned psychologist and professor, shedding light on the often underestimated...
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What topics does Jennifer Aaker speak about?
Jennifer Aaker is a keynote speaker and industry expert whose speaking topics include Author, Business, College, Culture, Education, Educational Motivational, Empowerment, Female Leadership, Human Resources, Influential Women, Marketing, Motivational, Personal Growth, Professors, Sales, Social Media, Technology, TED, Women, Women in Business -
Where does Jennifer Aaker travel from?
Jennifer Aaker generally travels from Stanford, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
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Jennifer Aaker is a keynote speaker and industry expert who speaks on a wide range of topics such as AI and Humanity: Designing a Future That Makes Us More Human, Humor, Seriously: Why Humor is a Secret Weapon in Business (and Life), A New Type of Leader: Harnessing Humanity and Humor to Lead, What Really Matters: A Recipe for a Meaningful Life and Rethinking Purpose: Empowering Leaders & Workplaces to Be More Human. The estimated speaking fee range to book Jennifer Aaker for your event is available upon request. Jennifer Aaker generally travels from Stanford, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Zack Kass, Eric Boles, Daymond John, Jelly Roll and Rocky Bleier. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jennifer Aaker for an upcoming live or virtual event.
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