Bernice McCarthy Biography
After extensive teaching experience in all grade levels, including special
education, and her doctoral studies at Northwestern University, Dr. Bernice
McCarthy developed an instructional model to connect all types of learners.
She was convinced that the diversity of learners called for an all
encompassing learning cycle. Bernice McCarthy drew on the research of Jung,
Paiget, Vygotsky, Dewey, Lewin and Kolb to create an instructional system that
would progress through the complete learning cycle using strategies that would
appeal to all learners. This innovative approach, the 4MAT System, was the
basis for the founding of her company, About Learning, Inc. in 1979.
The 4MAT System began in education and quickly spread into corporate and
government as the value of this model became more widely recognized. It
applies to two levels within these organizations, teaching and training and
administration and leadership.
Bernice McCarthy encourages organizations to use multiple methods of problem
solving and communication to help tap into the full potential of an
individual. Instructional design, team processing, leadership skills,
communication, conflict resolution, decision making, problem solving, and
creativity are all encompassed in the 4MAT Model.
Bernice McCarthy is a prolific author and presenter and has conducted
workshops and keynote sessions on effective learning at organizations
worldwide including school districts across the U.S. and Canada as well as in
higher education and government.
Dr. Bernice McCarthy conducts online training courses in partnership with
About Learning's Corporate Division, most recently for the Center for Creative
Leadership in Greensboro, North Carolina.
Bernice McCarthy is a nationally known author on instructional design. She
has written seven books including:
- The 4MAT System (1987)
- About Learning (1996)
- 4MAT in Action (2000)
- About Teaching (2000)
- The About Teaching Companion (2003)
- Hold on You Lost Me: Using Learning cycles to Create Training that Sticks (2007).
Contact a speaker booking agent to check availability on Bernice McCarthy and other top speakers and celebrities.
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How do I book Bernice McCarthy to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Bernice McCarthy for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Bernice McCarthy, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Bernice McCarthy or any other speaker of your choice.
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What are the speaker fees for Bernice McCarthy
Speaking fees for Bernice McCarthy, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Bernice McCarthy are
available upon request for live events and
available upon request for virtual events. For the most current speaking fee to hire Bernice McCarthy, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
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What topics does Bernice McCarthy speak about?
Bernice McCarthy is a keynote speaker and industry expert whose speaking topics include
Education.
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Where does Bernice McCarthy travel from?
Bernice McCarthy generally travels from North Barrington, IL, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please
contact an AAE Booking agent.
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Who is Bernice McCarthy’s agent?
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Bernice McCarthy is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Bernice McCarthy for your event is available upon request. Bernice McCarthy generally travels from North Barrington, IL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Cynthia Germanotta, Annette Diefenthaler, Pearl Arredondo, Trish Ellis and Debra Peppers. Contact All American Speakers for ratings, reviews, videos and information on scheduling Bernice McCarthy for an upcoming live or virtual event.