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Lauren Hobart

CEO of Dick's Sporting Goods

Lauren Hobart

Lauren Hobart

CEO of Dick's Sporting Goods

Travels From Travels From:
Pittsburgh, PA, USA
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Categories Categories:
Business Leaders, Executive Leaders, Leadership Speakers, Sales, Marketing and Branding, Sports, Women In Leadership
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Lauren Hobart Biography

Lauren R. Hobart is the CEO of Dick's Sporting Goods, taking over for long-time CEO, Edward Stack. Hobart has made the women’s athletic apparel and footwear market a bigger focus at Dick’s Sporting Goods, helping to drive the launch of additional private labels. She has helped Dick’s refocus its strategy to compete against Amazon and Walmart, as a number of its sporting goods rivals — such as Sports Authority, Sport Chalet and City Sports — have filed for bankruptcy and shuttered stores in recent years. She has helped the company refocus its inventories on key categories like youth sports, improve customer service and add in-store experiences like batting cages, to offer shoppers something they cannot find on the internet.

Hobart joined DICK'S in February 2011 as Senior Vice President, Chief Marketing Officer and was promoted to Executive Vice President, Chief Marketing Officer in 2015, with responsibility over DICK'S, Golf Galaxy and Field & Stream marketing. Hobart brings more than 25 years of finance, consumer and retail experience and spent 14 years at PepsiCo in various leadership roles before she joined DICK'S as Chief Marketing Officer in 2011. She was appointed President in 2017 and joined the board of directors the following year. Since joining DICK'S, Ms. Hobart has revamped the company's marketing efforts and helped drive its robust eCommerce strategy, among other substantive growth initiatives. She has enhanced the company's exceptional customer service offering and improved the omni-channel customer experience.

In addition to leading the company through the health and economic crises in 2020, Mr. Stack and Ms. Hobart have together championed the company's support of youth sports through its groundbreaking Sports Matter initiative. DICK'S and the DICK'S Sporting Goods Foundation have provided more than $100 million in grants and sponsorships since 2014 to enable more than one million kids the opportunity to play and to raise awareness and address the issue of underfunded youth sports programs nationwide.

In 2020, Hobart was selected to succeed Edward Stack as CEO of Dick's Sporting Goods, effective February 1, 2021. Hobart also serves as President of The Dick’s Sporting Goods Foundation, as well as on the Board of Directors for Sonic Corp and Yum! Brands.

Prior to working at DICK'S, Ms. Hobart spent 14 years with PepsiCo, Inc., most recently serving as Chief Marketing Officer for its Carbonated Soft Drink portfolio in the United States. During her career at PepsiCo, Ms. Hobart held several other significant marketing roles and also spent several years in strategic planning. Prior to joining PepsiCo, Ms. Hobart worked in commercial banking for JP Morgan Chase and Wells Fargo Bank. Ms. Hobart also serves as a member of the Board of Directors of Sonic Corp.

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Lauren Hobart Videos

  • Dick's Sporting Goods President Lauren Hobart will become new CEO
    Dick's Sporting Goods President Lauren Hobart will become new CEO
    Dick's Sporting Goods announced its current president, Lauren Hobart, is set to succeed Ed Stack as chief executive on Feb. 1.
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FAQs on booking Lauren Hobart

  • How do I book Lauren Hobart to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Lauren Hobart for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Lauren Hobart, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Lauren Hobart or any other speaker of your choice.

  • What are the speaker fees for Lauren Hobart

    Speaking fees for Lauren Hobart, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Lauren Hobart are for live events and for virtual events. For the most current speaking fee to hire Lauren Hobart, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Lauren Hobart speak about?

    Lauren Hobart is a keynote speaker and industry expert whose speaking topics include Business Leaders, Executive Leaders, Leadership Speakers, Sales, Marketing and Branding, Sports, Women In Leadership.

  • Where does Lauren Hobart travel from?

    Lauren Hobart generally travels from Pittsburgh, PA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Lauren Hobart’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Lauren Hobart for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Lauren Hobart for your next private or corporate function.

  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Lauren Hobart or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Lauren Hobart is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Lauren Hobart for your event is available upon request. Lauren Hobart generally travels from Pittsburgh, PA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Donna Orender, Sylvia Acevedo, Linda Kozlowski, Erica Dhawan and Michelle Gass. Contact All American Speakers for ratings, reviews, videos and information on scheduling Lauren Hobart for an upcoming live or virtual event.

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