10X Grammy Award-Winning Latin American Jazz Musician; Known for "Supernatural"; Rock & Roll Hall of Fame Inductee

San Francisco, CA, USA
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Santana Biography

Carlos Santana is a guitarist recognized for his influence on popular music, particularly in the fusion of rock and Latin American jazz. Santana rose to prominence in the United States with the band Santana, which introduced a blend of melodic, blues-based guitar lines and Latin American and African rhythms, incorporating percussion instruments such as timbales and congas that were uncommon in rock music. The group gained widespread attention with performances at venues like the Fillmore and achieved international recognition following its appearance at Woodstock and in the accompanying documentary film. Santana's performance of "Soul Sacrifice" at Woodstock became an international hit and signaled the innovative direction of the band's music. The band achieved consecutive success on the Billboard charts with albums including "Santana," "Abraxas," and "Santana III."

Santana's career expanded with the release of "Supernatural," an album that marked a significant commercial breakthrough. The project featured collaborations with artists such as Eric Clapton, Lauryn Hill, Rob Thomas, and Dave Matthews. "Supernatural" sold 25 million copies, earning multiplatinum status and receiving Grammy Awards for Album of the Year and Best Rock Album. The band won eight Grammy Awards in one night, tying with Michael Jackson for the most Grammy wins in a single evening. According to Guinness Book of World Records, "Supernatural" is the best-selling album by a Latin artist. Santana continued to produce new work, including a MasterClass and the album "Africa Speaks," which drew inspiration from African sounds and rhythms. The album received critical acclaim from outlets such as NPR and The New York Times. Santana also released "Carlos Santana: Love, Devotion, Surrender," a visual retrospective of his career featuring rare photographs and personal archives.

Santana has received numerous accolades, including 10 Grammy Awards and three Latin Grammy Awards. He is a Rock and Roll Hall of Fame inductee, a Kennedy Center Honoree, and a recipient of Billboard's Century and Latin Music Lifetime Achievement Awards. Rolling Stone ranks him No. 11 on its list of the "100 Greatest Guitarists of All Time." With the release of "Corazón," Santana became one of only two music acts in Billboard history to achieve at least one Top Ten album for six consecutive decades. He has also been honored as Person of the Year by the Latin Recording Academy and as a BMI Icon at the BMI Latin Awards, the first songwriter to receive this distinction at the Latin Awards. Santana's memoir, "The Universal Tone: Bringing My Story to Light," details his journey in music and personal growth.

In addition to his musical achievements, Santana is known for his commitment to social activism and humanitarian work. His Milagro Foundation has distributed more than $10 million in grants to underserved communities, focusing on supporting vulnerable children worldwide. Santana supports the foundation by donating proceeds from concert ticket sales and licensed products. Rolling Stone has noted that "Santana's crystalline tone and clean arcing sustain make him the rare instrumentalist who can be identified in just one note," underscoring a musical legacy that spans generations, cultures, and continents.

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Speaker profile last updated by AAE Talent Team on 05/01/2026.

Santana Videos

2020 Commencement Keynote Address from Carlos Santana

2020 Commencement Keynote Address from Carlos Santana

Multi-Grammy award-winning musician and humanitarian, Carlos Santana shares words of wisdom and encouragement with our 2020 graduating class. He...

Santana - Smooth ft. Rob Thomas (Official Video)

Santana - Smooth ft. Rob Thomas (Official Video)

Check out Santana's official music video for 'Smooth' ft. Rob Thomas. Click to listen to Santana on Spotify: http://smarturl.it/SanSpot?

Santana - Maria Maria ft. The Product G&B (Official Video)

Santana - Maria Maria ft. The Product G&B (Official Video)

Check out Santana's official music video for 'Maria Maris' ft. The Product G&B. Click to listen to Santana on Spotify: http://smarturl.it/SanSpot?

  • How do I book Santana to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Santana for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Santana, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Santana or any other speaker of your choice.
  • What are the speaker fees for Santana

    Speaking fees for Santana, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Santana are available upon request for live events and available upon request for virtual events. For the most current speaking fee to hire Santana, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Santana speak about?

    Santana is a keynote speaker and industry expert whose speaking topics include Celebrity, Entertainment, Hall of Fame, Music
  • Where does Santana travel from?

    Santana generally travels from San Francisco, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Santana’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Santana for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Santana for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Santana or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Santana is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Santana for your event is available upon request. Santana generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Pentatonix, Stevie Nicks, Willie Nelson, Zach Bryan and Keith Urban. Contact All American Speakers for ratings, reviews, videos and information on scheduling Santana for an upcoming live or virtual event.

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