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Nilofer Merchant

CEO, Author & Strategist

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 Nilofer Merchant Biography

Nilofer Merchant is a noted CEO, Fortune 500 leader, published author, marketing whiz kid, and business strategist. Thats why she has earned a reputation for enabling companies to win, if not dominate their markets.

The words smart and savvy just start to capture her acumen. She blends strategic models, market dynamics, and behavioural understanding to create solutions that work. She has leadership experience in start-ups and multi-billion dollar global enterprises. Merchant founded and was CEO of a global multi-million dollar services company, selling 80% of business. Merchant has profit and loss (P&L) experience at a public Fortune 500 company, and Boards of Directors, CEOs, and CMOs at Global Fortune 1000 enterprises turn to her advice to make mission critical decisions.

Merchant is the author of The New How, a critically acclaimed book on collaborative work and direction setting that helps organizations act flat and get fast. She is a Harvard Business Review (HBR) writer on the topics of culture, innovation, and strategy where she transfers lessons from both her successes and failures. Shes been profiled by The Wall Street Journal, and published by BusinessWeek, Forbes, and AdAge. She is a contributing author to three other books; two on social media marketing and one on wisdom leadership. Merchant has developed a trademarked framework for solving tough problems, called MurderBoarding.

As the founder and CEO of Rubicon Consulting, Merchants strategic insight was sought after and profitably deployed by Adobe, Symantec, Symbian, HP, Openwave, Logitech, and VMWare. Her firm served four inflection points of growth: finding new markets, go-to-market strategies, defending against competitors, and optimizing revenue. Rubicon created the $200M go-to-market (GTM) strategy for VMware to enter the SMB space, designed the GTM for Adobes now $180M Education business, and identified a new $2B mobile data market for Openwaves pivot. Merchant is one of the few people who can say theyve fought a competitive battle against Microsoft and won, for Symantecs Anti-Virus $2.1B annual business. She has personally launched more than 100 products, netting $18B in sales, with expertise in Europe and US markets. These experiences point to one thing: explosive global growth with superior shareholder value.

Prior to her own start-up, Merchant drove channel strategy, product launches, vertical segments, and marketing investment decisions for the Americas division of Autodesk (ADSK). She grew the business by nearly 50% from $200M to $310M in 20 months, including a major product diversification strategy. As VP of Sales & Marketing for GoLive, a start-up later acquired by Adobe (ADBE), she grew revenues from zero to $1.5M in 16 months. Merchant received industry recognition for an ingenious channel sales program she developed that grew Apple (APPL) server sales at nearly 900% CAGR over two years from $2 to $180M.

Merchant has extensive fiduciary and governance experience. She currently serves on the Board of the Leavey School of Business at Santa Clara University. Appointed by Governor Deukmejian, she served on the California Community College Board of Trustees overseeing both budget and staff and the passage of AB1725 legislation. She has served on the Board of the Northwest YMCA, where she led a $2M capital campaign. In addition, in five years with Vistage, a CEO peer advisory board, Merchant was twice voted Most Valuable Player in a blind vote by her fellow CEOs.

In addition to being a sought-after speaker, Merchant writes for Harvard Business Review, advises entrepreneurs, and teaches at Stanford & Santa Clara University on innovation, and leadership. She holds an M.B.A. from Santa Clara, and a B.S. in Economics from University of San Francisco.

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Videos
Books
The Power of Onlyness: Make Your Wild Ideas Mighty Enough to Dent the World

The Power of Onlyness: Make Your Wild Ideas Mighty Enough to Dent the World

11 Rules for Creating Value In #SocialEra

11 Rules for Creating Value In #SocialEra

The New How: Creating Business Solutions Through Collaborative Strategy

The New How: Creating Business Solutions Through Collaborative Strategy

Speaking Topics
  • 1. Rebels and Subversives: We Want You

    The truly kick-ass people in our organizations dont wait for permission to lead, innovate or strategize. They do what is right for the firm, regardless of status. They bring a combination of "curiosity and passion" which Thomas Friedman once said, "are key components in a world where information is readily available to everyone and global markets reward those people." There's a different set of rules & assumptions by which we'll thrive and succeed in this new, networked society and it comes down to this: while you can be a rebel or a subversive without being a leader, you can rarely be an effective leader without also having a little bit of rebel in you.

  • 2. What SuperHeroes Can Teach Us

    Whenever we think about leadership, we think of characters that figuratively wear the cape like Batman, but we deny or defuse the impact of the role of collaborators, like Alfred was in the iconic Batman storyline. Yet all modern day work that uses creative talent needs a mix of roles from directing, to guiding, to sidekicks, to enabling leaders. What is that mix for each of us and for our organizations that is the question, and one this talk answers.

  • 3. Be Better [CEO]

    We know the world has changed from when we made cars and even chips. But how we do manage in the 21st century world in such a way that works for current day economies. How do we create personal accountability, efficiency, creativity, and creating unbelievable human experiences? How do we define that which is immeasurable and how to do we get the skills necessary to co-create rather than silo our work. And how do we do that so it enables organizations to thrive, human beings to engage, and our larger economy to benefit? Collaboration, that's how.

  • 4. Who You Are is What You Make

    Innovations always occur (pyramids, paper, gunpowder, silicon), but they're the direct result of the cultures that foster them: empire, nation-state, vassaly, kindom, democracy, theocracy, technocracy, etc. So the Chinese could never build a Google or an Apple, but they excel at production-chain things like paper. Rome built massive stuff because it was organized to build massive stuff. Silicon Valley built things like email and social networks because it was centered around a bunch of guys wearing flip-flops, asking questions like, "Dude, what if I could just send you my thoughts?" The question is this: what are you trying to do or make? What kind of innovation are you going for? And how do you think about the culture that can make it?

  • 5. Curating Kick-Ass Performance

    The engineers who become CEO do so because they're artists of technology. The marketers because they're sculptors of identity. The finance guys because they're maestros of money, conductors of cash. HR leads when they are Curators of people, creating outstanding business performances.

FAQs
  • HOW TO BOOK Nilofer Merchant?

    Our booking agents have successfully helped clients around the world secure talent like Nilofer Merchant for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Nilofer Merchant, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Nilofer Merchant or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Nilofer Merchant?

    Booking fees for Nilofer Merchant, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Nilofer Merchant, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Nilofer Merchant?

    All American Entertainment has successfully secured celebrity talent like Nilofer Merchant for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Nilofer Merchant for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Nilofer Merchant or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Nilofer Merchant or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Nilofer Merchant

CEO, Author & Strategist

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Speaking Fee:

Nilofer Merchant Biography

Nilofer Merchant is a noted CEO, Fortune 500 leader, published author, marketing whiz kid, and business strategist. Thats why she has earned a reputation for enabling companies to win, if not dominate their markets.

The words smart and savvy just start to capture her acumen. She blends strategic models, market dynamics, and behavioural understanding to create solutions that work. She has leadership experience in start-ups and multi-billion dollar global enterprises. Merchant founded and was CEO of a global multi-million dollar services company, selling 80% of business. Merchant has profit and loss (P&L) experience at a public Fortune 500 company, and Boards of Directors, CEOs, and CMOs at Global Fortune 1000 enterprises turn to her advice to make mission critical decisions.

Merchant is the author of The New How, a critically acclaimed book on collaborative work and direction setting that helps organizations act flat and get fast. She is a Harvard Business Review (HBR) writer on the topics of culture, innovation, and strategy where she transfers lessons from both her successes and failures. Shes been profiled by The Wall Street Journal, and published by BusinessWeek, Forbes, and AdAge. She is a contributing author to three other books; two on social media marketing and one on wisdom leadership. Merchant has developed a trademarked framework for solving tough problems, called MurderBoarding.

As the founder and CEO of Rubicon Consulting, Merchants strategic insight was sought after and profitably deployed by Adobe, Symantec, Symbian, HP, Openwave, Logitech, and VMWare. Her firm served four inflection points of growth: finding new markets, go-to-market strategies, defending against competitors, and optimizing revenue. Rubicon created the $200M go-to-market (GTM) strategy for VMware to enter the SMB space, designed the GTM for Adobes now $180M Education business, and identified a new $2B mobile data market for Openwaves pivot. Merchant is one of the few people who can say theyve fought a competitive battle against Microsoft and won, for Symantecs Anti-Virus $2.1B annual business. She has personally launched more than 100 products, netting $18B in sales, with expertise in Europe and US markets. These experiences point to one thing: explosive global growth with superior shareholder value.

Prior to her own start-up, Merchant drove channel strategy, product launches, vertical segments, and marketing investment decisions for the Americas division of Autodesk (ADSK). She grew the business by nearly 50% from $200M to $310M in 20 months, including a major product diversification strategy. As VP of Sales & Marketing for GoLive, a start-up later acquired by Adobe (ADBE), she grew revenues from zero to $1.5M in 16 months. Merchant received industry recognition for an ingenious channel sales program she developed that grew Apple (APPL) server sales at nearly 900% CAGR over two years from $2 to $180M.

Merchant has extensive fiduciary and governance experience. She currently serves on the Board of the Leavey School of Business at Santa Clara University. Appointed by Governor Deukmejian, she served on the California Community College Board of Trustees overseeing both budget and staff and the passage of AB1725 legislation. She has served on the Board of the Northwest YMCA, where she led a $2M capital campaign. In addition, in five years with Vistage, a CEO peer advisory board, Merchant was twice voted Most Valuable Player in a blind vote by her fellow CEOs.

In addition to being a sought-after speaker, Merchant writes for Harvard Business Review, advises entrepreneurs, and teaches at Stanford & Santa Clara University on innovation, and leadership. She holds an M.B.A. from Santa Clara, and a B.S. in Economics from University of San Francisco.

Nilofer Merchant Videos

  • How Power Powers Ideas | Nilofer Merchant ...
    Mar 7, 2019 ... Evidence tells us one half to as much as 70% of new ideas are ignored. Nilofer Merchant explains why our marketplace of ideas favors...
  • Nilofer Merchant "The Power of Onlyness: Unlocking the Capacity of ...
    Jan 16, 2018 ... Nilofer Merchant visited Google's main campus to discuss her latest book, "The Power of Onlyness." Nilofer, named by Thinkers50 as...
  • INBOUND 2017 Bold Talks Spotlight: Nilofer Merchant - YouTube
    Sep 30, 2017 ... Nilofer Merchant is a master at turning seemingly “wild” ideas into new realities, and showing the rest of us how we can, too. A...

Nilofer Merchant Books

Speaker Lists Featuring Nilofer Merchant

Nilofer Merchant Speaking Topics

  • 1. Rebels and Subversives: We Want You

    The truly kick-ass people in our organizations dont wait for permission to lead, innovate or strategize. They do what is right for the firm, regardless of status. They bring a combination of "curiosity and passion" which Thomas Friedman once said, "are key components in a world where information is readily available to everyone and global markets reward those people." There's a different set of rules & assumptions by which we'll thrive and succeed in this new, networked society and it comes down to this: while you can be a rebel or a subversive without being a leader, you can rarely be an effective leader without also having a little bit of rebel in you.

  • 2. What SuperHeroes Can Teach Us

    Whenever we think about leadership, we think of characters that figuratively wear the cape like Batman, but we deny or defuse the impact of the role of collaborators, like Alfred was in the iconic Batman storyline. Yet all modern day work that uses creative talent needs a mix of roles from directing, to guiding, to sidekicks, to enabling leaders. What is that mix for each of us and for our organizations that is the question, and one this talk answers.

  • 3. Be Better [CEO]

    We know the world has changed from when we made cars and even chips. But how we do manage in the 21st century world in such a way that works for current day economies. How do we create personal accountability, efficiency, creativity, and creating unbelievable human experiences? How do we define that which is immeasurable and how to do we get the skills necessary to co-create rather than silo our work. And how do we do that so it enables organizations to thrive, human beings to engage, and our larger economy to benefit? Collaboration, that's how.

  • 4. Who You Are is What You Make

    Innovations always occur (pyramids, paper, gunpowder, silicon), but they're the direct result of the cultures that foster them: empire, nation-state, vassaly, kindom, democracy, theocracy, technocracy, etc. So the Chinese could never build a Google or an Apple, but they excel at production-chain things like paper. Rome built massive stuff because it was organized to build massive stuff. Silicon Valley built things like email and social networks because it was centered around a bunch of guys wearing flip-flops, asking questions like, "Dude, what if I could just send you my thoughts?" The question is this: what are you trying to do or make? What kind of innovation are you going for? And how do you think about the culture that can make it?

  • 5. Curating Kick-Ass Performance

    The engineers who become CEO do so because they're artists of technology. The marketers because they're sculptors of identity. The finance guys because they're maestros of money, conductors of cash. HR leads when they are Curators of people, creating outstanding business performances.

FAQs on booking Nilofer Merchant

  • How to book Nilofer Merchant?

    Our booking agents have successfully helped clients around the world secure talent like Nilofer Merchant for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Nilofer Merchant, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Nilofer Merchant or any other celebrity of your choice.
  • How much does it cost to book Nilofer Merchant?

    Booking fees for Nilofer Merchant, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Nilofer Merchant, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Nilofer Merchant?

    All American Entertainment has successfully secured celebrity talent like Nilofer Merchant for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Nilofer Merchant for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Nilofer Merchant or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Nilofer Merchant or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Nilofer Merchant is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Nilofer Merchant for your event is $30,000 - $50,000. Nilofer Merchant generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are R "Ray" Wang, Mike Walsh, Andrew McAfee, Guy Kawasaki and Peter Diamandis. Contact All American Speakers for ratings, reviews, videos and information on scheduling Nilofer Merchant for an upcoming live or virtual event.

Nilofer Merchant Speaker Videos

  • How Power Powers Ideas | Nilofer Merchant ...
    Mar 7, 2019 ... Evidence tells us one half to as much as 70% of new ideas are ignored. Nilofer Merchant explains why our marketplace of ideas favors those ...
    Nilofer Merchant "The Power of Onlyness: Unlocking the Capacity of ...
    Jan 16, 2018 ... Nilofer Merchant visited Google's main campus to discuss her latest book, "The Power of Onlyness." Nilofer, named by Thinkers50 as the #1 ...
  • INBOUND 2017 Bold Talks Spotlight: Nilofer Merchant - YouTube
    Sep 30, 2017 ... Nilofer Merchant is a master at turning seemingly “wild” ideas into new realities, and showing the rest of us how we can, too. A bestselling ...
    Nilofer Merchant: Got a meeting? Take a walk
    Nilofer Merchant suggests a small idea that just might have a big impact on your life and health: Next time you have a one-on-one meeting, make it into a "walking meeting" -- and let ideas flow while...
  • Day II Plenary 2: Changing the Practice of Management: Innovation ...
    Nilofer Merchant speaking at Platform Summit 2013

Nilofer Merchant Speaking Topics

  • 1. Rebels and Subversives: We Want You

    The truly kick-ass people in our organizations dont wait for permission to lead, innovate or strategize. They do what is right for the firm, regardless of status. They bring a combination of "curiosity and passion" which Thomas Friedman once said, "are key components in a world where information is readily available to everyone and global markets reward those people." There's a different set of rules & assumptions by which we'll thrive and succeed in this new, networked society and it comes down to this: while you can be a rebel or a subversive without being a leader, you can rarely be an effective leader without also having a little bit of rebel in you.

  • 2. What SuperHeroes Can Teach Us

    Whenever we think about leadership, we think of characters that figuratively wear the cape like Batman, but we deny or defuse the impact of the role of collaborators, like Alfred was in the iconic Batman storyline. Yet all modern day work that uses creative talent needs a mix of roles from directing, to guiding, to sidekicks, to enabling leaders. What is that mix for each of us and for our organizations that is the question, and one this talk answers.

  • 3. Be Better [CEO]

    We know the world has changed from when we made cars and even chips. But how we do manage in the 21st century world in such a way that works for current day economies. How do we create personal accountability, efficiency, creativity, and creating unbelievable human experiences? How do we define that which is immeasurable and how to do we get the skills necessary to co-create rather than silo our work. And how do we do that so it enables organizations to thrive, human beings to engage, and our larger economy to benefit? Collaboration, that's how.

  • 4. Who You Are is What You Make

    Innovations always occur (pyramids, paper, gunpowder, silicon), but they're the direct result of the cultures that foster them: empire, nation-state, vassaly, kindom, democracy, theocracy, technocracy, etc. So the Chinese could never build a Google or an Apple, but they excel at production-chain things like paper. Rome built massive stuff because it was organized to build massive stuff. Silicon Valley built things like email and social networks because it was centered around a bunch of guys wearing flip-flops, asking questions like, "Dude, what if I could just send you my thoughts?" The question is this: what are you trying to do or make? What kind of innovation are you going for? And how do you think about the culture that can make it?

  • 5. Curating Kick-Ass Performance

    The engineers who become CEO do so because they're artists of technology. The marketers because they're sculptors of identity. The finance guys because they're maestros of money, conductors of cash. HR leads when they are Curators of people, creating outstanding business performances.

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Nilofer Merchant

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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