Eric Siegel Books

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

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Eric Siegel Speaking Topics

• Weird Science: How to Know Your Predictive Discovery Is Not BS

  “An orange used car is least likely to be a lemon.” At least that’s what was claimed by *The Seattle Times, The Huffington Post, The New York Times, NPR, *and* The Wall Street Journal*. However, this discovery has since been debunked as inconclusive. As data gets bigger, so does a common pitfall in the application of standard stats: Testing many predictors means taking many small risks of being fooled by randomness, adding up to one big risk. John Elder calls this issue *vast search*. In this keynote, PAW founder Eric Siegel will cover this issue and provide guidance on tapping data’s potential without drawing false conclusions.

• Uplift Modeling: Optimize for Influence and Persuade by the Numbers

  Data driven decisions are meant to maximize impact • right? Well, the only way to optimize influence is to predict it. The analytical method to do this is called *uplift modeling* (aka, *persuasion modeling*). This is a completely different animal from standard predictive models, which predict customer behavior. Instead, uplift models predict the influence on an individual’s behavior gained by choosing one treatment over another. In this session, Predictive Analytics World Founder Eric Siegel provides an introduction to this growing area.

• How Predictive Analytics Fortifies Healthcare

  Predictive analytics addresses today’s pressing challenges in healthcare effectiveness and economics by improving operations across the spectrum of healthcare functions, including:

  • Clinical services and other healthcare management operations such as targeting screening and compliance intervention

  • Insurance pricing and management

  • Healthcare product marketing

  Applied in these areas, predictive analytics serves to improve patient care, reduce cost, and bring greater efficiencies. In this keynote address, Eric Siegel will cover today’s rapidly emerging movement to fortify healthcare with big data’s biggest win: the power to predict.

• Predictive Analytics: Delivering on the Promise of Big Data

  The excitement over “big data” has grown dramatically. But what is the value, the function, the purpose? The most actionable win to be gained from data is prediction. This is achieved by analytically learning from data how to render predictions for each individual. Such predictions drive more effectively the millions of operational decisions that organizations make every day. In this keynote, Predictive Analytics World founder and *Predictive Analytics* author Eric Siegel reveals how predictive analytics works, and the ways in which it delivers value to organizations across industry sectors

Eric Siegel Speaker Videos

• National Geographic: Eric Siegel on Predictive Analytics

  

  Eric Siegel expounds on predictive analytics on National Geographic's “Breakthrough”. Watch the full episode, “Predicting the Future,”
  Eric Siegel, How Predictive Analytics Delivers on the Promise of Big Data

  

  Author of bestseller Predictive Analytics: The Power to Predict who will Click, Buy, Lie, or Die, this data heavyweight will be presenting on how predictive analytics delivers on the promise of big...
• Elementary, Watson: The Rise of the Anthropomorphic Machine

  

  Eric Siegel never thought he would experience a machine acting in a way that he would subjectively consider to be intelligent. IBM's Watson, however, changed all of that. Intelligence is a...
  Eric Siegel: You Are So Predictable

  

  You have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the...

Eric Siegel News

• Sound Data Science: Avoiding the Most Pernicious Prediction Pitfall

  ARTICLE: Data science and predictive analytics’ explosive popularity promises meteoric value, but a common misapplication readily backfires. The number crunching only delivers if a fundamental – yet often omitted – fail-safe is applied.