Paula Scher

Renowned Graphic Designer & Visual Identity Innovator; Partner at Pentagram; Author of "Make It Bigger"; AIGA Medalist

New York, NY, USA
Live Event: Please Contact Virtual Event: $10,000 - $20,000 More Fee Info
Art & Design, Author, Creativity, Education, Influential Women, Marketing, Music, Professors, TED
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Paula Scher Biography

Paula Scher is one of the most influential graphic designers in the world. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular.

Scher has been a partner in the New York office of Pentagram since 1991. She began her career as an art director in the 1970s and early 80s, when her eclectic approach to typography became highly influential. In the mid-1990s, her landmark identity for The Public Theater fused high and low into a wholly new symbology for cultural institutions, while her architectural collaborations have re-imagined the urban landscape as a dynamic environment of dimensional graphic design. Her identities for Citibank and Tiffany & Co. have become case studies for the contemporary regeneration of American brands.

Scher has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs for a broad range of clients that includes, among others, Microsoft, Adobe, Bloomberg, Shake Shack, the Walt Disney Company, Westinghouse, Jetour, Bausch + Lomb, Coca-Cola, Dr Jart+, the Museum of Modern Art, the High Line, the Metropolitan Opera, the New York City Ballet, the New York City Department of Parks and Recreation, and the Library of Congress. In 1996, Scher’s widely imitated identity for The Public Theater won the coveted Beacon Award for integrated corporate design strategy. She has served on the board of directors of The Public Theater, and is a frequent design contributor to The New York Times, GQ and other publications. She served on the Public Design Commission of the City of New York from 2006 to 2015.

During the course of her career, Scher has been the recipient of hundreds of industry honors and awards. In 1998, she was named to the Art Directors Club Hall of Fame, and in 2000, she received the Chrysler Award for Innovation in Design. She has served on the national board of the American Institute of Graphic Arts (AIGA) and was president of its New York Chapter from 1998 to 2000. In 2001, she was awarded the profession’s highest honor, the AIGA Medal, in recognition of her distinguished achievements and contributions to the field, and in 2006, she was awarded the Type Directors Club Medal, the first woman to receive the prize. In 2012, she was honored with the Philadelphia Museum of Art’s Design Collab Award; in 2013, she received the National Design Award for Communication Design, presented by the Cooper-Hewitt, Smithsonian Design Museum; in 2019, she was named a SEGD Fellow; in 2021, she was honored with the title Royal Designer for Industry (RDI); and in 2022, she received the D&AD Special President’s Award. Scher has been a member of the Alliance Graphique Internationale (AGI) since 1993 and served as its president from 2009 to 2012.

Her work has been exhibited all over the world and is represented in the permanent collections of the Museum of Modern Art and the Cooper-Hewitt National Design Museum in New York, the Library of Congress in Washington, D.C., the Philadelphia Museum of Art, the Denver Art Museum, the Victoria and Albert Museum, London, the Museum für Gestaltung Zürich, and the Bibliothèque nationale de France and the Centre Georges Pompidou in Paris. Type Is Image, a major exhibition of her work, was on view at Die Neue Sammlung in Munich from 2023 to 2026.

Scher holds a BFA from the Tyler School of Art and honorary doctorates from the Corcoran College of Art and Design, the Maryland Institute College of Art, Moore College of Art and Design, and Columbus College of Art and Design. Her teaching career includes over two decades at the School of Visual Arts, along with positions at the Cooper Union, Yale University and the Tyler School of Art. She is the author of "Make It Bigger," "MAPS" and "25 Years at the Public: A Love Story," and the subject of "Paula Scher: Works," edited by Tony Brook and Adrian Shaughnessy. Scher is featured in “Abstract: The Art of Design,” the Netflix documentary series about leading figures in design and architecture.

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Speaker profile last updated by AAE Talent Team on 07/08/2026.

Paula Scher Videos

Paula Scher - School of Visual Arts

Paula Scher - School of Visual Arts

SVA Subway Series Hall of Fame

Paula Scher - Adobe Creative Cloud

Paula Scher - Adobe Creative Cloud

Living, Breathing Brand Identities with Paula Scher

See All Videos »

Paula Scher Twenty-Five Years at the Public, A Love Story
Paula Scher Twenty-Five Years at the Public, A Love Story
Paula Scher Works
Paula Scher Works
Paula Scher: MAPS
Paula Scher: MAPS
Make It Bigger
Make It Bigger
Graphic Design Portfolio: How to Make a Good One
Graphic Design Portfolio: How to Make a Good One
Honeymoon (The) Book
Honeymoon (The) Book

  • How do I book Paula Scher to speak at my event?

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  • What topics does Paula Scher speak about?

    Paula Scher is a keynote speaker and industry expert whose speaking topics include Art & Design, Author, Creativity, Education, Influential Women, Marketing, Music, Professors, TED

  • Where does Paula Scher travel from?

    Paula Scher generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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Paula Scher is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Paula Scher for your event is available upon request. Paula Scher generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jessica Walsh, Erika Christakis, Chimamanda Ngozi Adichie, Anna Deavere Smith and Patriann Smith. Contact All American Speakers for ratings, reviews, videos and information on scheduling Paula Scher for an upcoming live or virtual event.

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