Sports Marketing & Communications Executive; Executive Vice President of Brand & Public Affairs at Chicago Bulls; Former Senior Vice President of Public Affairs & Marketing at Boston Red Sox

Chicago, IL, USA
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Susan Goodenow Biography

Susan Goodenow is a sports marketing and communications executive who serves as executive vice president of brand and public affairs for the Chicago Bulls, a prominent NBA franchise. In this role, Goodenow oversees the team's marketing strategy, directs and integrates all team content and communication, and manages community engagement initiatives. Her responsibilities include branding, broadcasting, BullsTV, community relations, corporate communications, creative services, digital strategy, public affairs, public and media relations, and publications. She also collaborates closely with Chicago Bulls Charities.

Goodenow's career in professional sports and public service includes leadership roles with Major League Baseball in the Office of the Commissioner as vice president of business public relations and with the American Red Cross as a corporate partnerships and cause marketing associate. She began her professional journey in Washington, D.C., spending more than a dozen years in public affairs. Before joining the Bulls, Goodenow worked with the Boston Red Sox, most recently as senior vice president of public affairs and marketing. She joined the Bulls as vice president of marketing and communications before advancing to her current position.

Goodenow holds a degree in public relations from the University of Georgia and a master's degree in American studies from Georgetown University. She completed the Women's Senior Leadership Program and earned an executive scholar certificate in general management from the Kellogg Executive Education program at Northwestern University.

Goodenow has been recognized in the sports industry, including being named one of the "50 Game Changers" by Sports Business Journal, an honor highlighting women who have played key roles in the field. She was inducted as a fellow by the Grady College of Journalism and Mass Communication at the University of Georgia.

In addition to her professional work, Goodenow is active in civic and community organizations. She serves on the University of Georgia AdPR Executive Committee and the Alumni Sports Industry Council, and is a member of the Gilda's Club Chicago Governing Board, American Red Cross of Greater Chicago Tiffany Circle, and the Economic Club of Chicago. She also serves on the executive board of Bright Pink and the University of Georgia AdPR Executive Advisory Council. Goodenow's experience in professional sports, public affairs, and community leadership positions her as a knowledgeable voice on brand strategy, communications, and the sports business landscape.

BOOK Susan Goodenow

Speaker profile last updated by AAE Talent Team on 11/10/2026.

  • How do I book Susan Goodenow to speak at my event?

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  • What are the speaker fees for Susan Goodenow

    Speaking fees for Susan Goodenow, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Susan Goodenow are available upon request for live events and available upon request for virtual events. For the most current speaking fee to hire Susan Goodenow, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Susan Goodenow speak about?

    Susan Goodenow is a keynote speaker and industry expert whose speaking topics include Baseball, Basketball, Business Leadership, Women in Business
  • Where does Susan Goodenow travel from?

    Susan Goodenow generally travels from Chicago, IL, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Susan Goodenow for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Susan Goodenow for your next private or corporate function.
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Susan Goodenow is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Susan Goodenow for your event is available upon request. Susan Goodenow generally travels from Chicago, IL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Gabrielle Wesley, Adam Klene, Stan Kroenke, Savannah James and Amy Brooks. Contact All American Speakers for ratings, reviews, videos and information on scheduling Susan Goodenow for an upcoming live or virtual event.

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