User-Centered Design Expert & Principal Designer; Author of "Design for Impact"; Former Principal Designer at Booking.com

Amsterdam, Netherlands
Live Event: $10,000 - $20,000 Virtual Event: Please Contact More Fee Info

Erin Weigel Biography

Erin Weigel is an Amsterdam-based principal designer, senior design manager, and conference speaker whose work focuses on user-centered design, data science, and business growth. She holds a bachelor's degree in fine art painting from the Maryland Institute College of Art and has studied at Konstfack University College of Art & Design in Stockholm, Sweden. Weigel's background in customer service, A/B testing, product management, sales, and engineering informs her approach to design, combining analytical rigor with a human-centered perspective.

Weigel conducted thousands of A/B tests at Booking.com, a leading online travel website, where she served as principal designer for nine years. She designed and coded more than 1,200 A/B tests and analyzed thousands more. During her tenure, she led Booking.com's design system, operations, and accessibility initiatives across a large organization of designers and engineers, achieving WCAG 3.0 compliance. She also contributed to business growth by doubling partner sign-ups and reducing customer service contacts through A/B-tested product improvements. After Booking.com, Weigel became a senior design manager at Deliveroo, where she continued to advance design systems and accessibility at scale.

Weigel developed the Conversion Design framework, a methodology that integrates user-centered design, business value cycles, and the scientific method to help teams measure the effectiveness of their work. She detailed this approach in her book, "Design for Impact: Your Guide to Designing Effective Product Experiments," published by Rosenfeld Media. The book serves as a practical A/B testing guide, featuring the Conversion Design process to support experimentation in organizations. It has been described as a resource for product teams and a foundation for building an experimentation culture.

Weigel shares her expertise in design and experimentation at conferences and workshops worldwide, including events such as GPeC Summit, Chicago Camps, inOrbit, UX London, and Experimentation Heroes. She aims to make experimentation accessible to professionals beyond data science. In addition to public speaking, Weigel serves on the advisory board of ABsmartly, an experimentation platform, and acts as a strategic advisor and principal designer for Netherlands-based CRO agency ConversieKracht. Through her writing, speaking, and consulting, Weigel is recognized for her practical contributions to product experimentation, A/B testing, and conversion design.

BOOK Erin Weigel

Speaker profile last updated by AAE Talent Team on 05/04/2026.

  • How do I book Erin Weigel to speak at my event?

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  • What are the speaker fees for Erin Weigel

    Speaking fees for Erin Weigel, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Erin Weigel are $10,000 - $20,000 for live events and available upon request for virtual events. For the most current speaking fee to hire Erin Weigel, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Erin Weigel speak about?

    Erin Weigel is a keynote speaker and industry expert whose speaking topics include Art & Design, Customer Experience, User Experience (UX), Women in Business, Women in Tech
  • Where does Erin Weigel travel from?

    Erin Weigel generally travels from Amsterdam, Netherlands, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Erin Weigel for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Erin Weigel for your next private or corporate function.
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Erin Weigel is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Erin Weigel for your event is $10,000 - $20,000. Erin Weigel generally travels from Amsterdam, Netherlands and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Lisa Kennelly, Muge Erdirik Dogan, Melissa Ng, Jill Ramsey and Neda Navab. Contact All American Speakers for ratings, reviews, videos and information on scheduling Erin Weigel for an upcoming live or virtual event.

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