When President Barack Obama wanted a DJ for his inaugurations and 50th birthday party at the White House, there’s only one person he called. When Oprah Winfrey celebrated the opening of her school in South Africa on New Years Eve, there’s only one person she called. When Jay Z needed a DJ for his wedding to Beyoncé and his Legends Of The Summer Stadium Tour with Justin Timberlake, there’s only one person he called. When Sean “Diddy” Combs, Naomi Campbell, Anna Wintour and countless other behemoths of culture want a deejay for their party, there’s only one person they call.
DJ Cassidy has been at the nexus of music, fashion and nightlife for over half his living years, becoming the go-to DJ for your favorite rapper, pop star, business mogul, fashion icon and trendsetter. A longstanding bridge between disparate worlds, Cassidy has channeled his diverse experiences and analytic creativity into Paradise Royale, his debut album on Columbia Records.
“Four years ago, I set out on a mission to bring the greatest and most universal dance music of all time back to the airwaves, back to nightlife, back to the dance floor,” proclaims Cassidy. To achieve his mission, Cassidy united the legendary architects of the worldwide dance hits of the late 1970s and early 1980s with an astoundingly eclectic list of today’s most revered recording artists.
Like his approach to DJing, Cassidy’s approach to production is unbound by genre. It operates in a world where Robin Thicke and Jessie J team up with Chic’s Nile Rodgers and Earth, Wind & Fire’s Philip Bailey, Verdine White, and Larry Dunn for Cassidy’s debut single “Calling All Hearts”; where Chromeo links with Grammy winner Ray Parker Jr. and Jerry Hey, the iconic horn and string arranger behind Michael Jackson’s Off the Wall and Thriller for “You Got Me”; where R. Kelly, CeeLo Green, Usher, John Legend, Passion Pit, Ne-Yo, Kelly Rowland, Melanie Fiona, Estelle and Mary J. Blige all appear to create the soundtrack to your next night out. With 13 superstar singers and 22 iconic musicians, Cassidy has produced an album comprised entirely of original, feel-good songs with no covers, samples, interpolations or machines.
Paradise Royale is the culmination of a lifetime of DJing around the world, observing people react and making people move. Cassidy’s career has been a life-spanning progression, growing from a pre-teen playing school carnivals and sweet sixteens to an eighteen-year-old playing the VIP rooms of New York’s hottest nightclubs. During one late-night set at New York City hotspot Lotus, Cassidy caught the attention of Sean “Diddy” Combs, who, impressed with the youngster’s vast knowledge of music, quickly hired Cassidy to deejay at his 2001 MTV Video Music Awards bash. Jay Z heard Cassidy soon thereafter and began calling on him for all of his and Beyoncé’s parties.
The offers snowballed year after year, with Tommy Hilfiger, Russell Simmons, Jennifer Lopez, Pharrell Williams, Alicia Keys, Swizz Beatz, Nas, Kanye West, Kim Kardashian and the hottest clubs around the globe all recognizing Cassidy’s unique ability to connect to everyone, everywhere.
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