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Rasha Lofty

Owner and Managing Director AFNAN Co. For Heritages & Traditional Arts

Rasha Lofty

Rasha Lofty

Owner and Managing Director AFNAN Co. For Heritages & Traditional Arts

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Influential Women, Women's Issues
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Rasha Lofty Biography

Afnan, which Lofty founded in 2007, helps promote traditional handicrafts made by artisans in different Egyptian governorates, thereby helping them make business and generate income. Lotfy’s job has her regularly traveling to different governorates in Egypt, from Siwa in the east to Akhmim in Upper Egypt, meeting with traditional artisans and learning firsthand the skills of their crafts, many of which are on the verge of disappearing. “It was difficult at first because I needed to build rapport with these artisans, and the fact that I’m a woman sometimes made people skeptical,” Lotfy said, explaining the challenges she faced.

At Afnan, Lotfy also manufactures new product lines combining modernity with traditional art emblems, such as Bedouin and Siwan motifs, to sell them in the local and international market.This includes everything from handbags, conference bags and precious stones to cotton scarves, cushions, book covers and home accessories. “In the products that we manufacture at Afnan, we usually maintain the traditional design, colors, motifs and embroidery, which is a way of preserving our country’s history and heritage,” said Lotfy, a mother of two.

At the beginning of the project, Lotfy was understaffed and operated on a low budget. However, after joining the Goldman Sachs 10,000 Women Entrepreneurship and Leadership (WEL) program at AUC in 2010, things changed for her. “My financial problems aren’t solved, but I learned to think in a systematic and analytical way,” she said. “I now have a well-structured business plan with clearly defined goals. I am able to negotiate, market and promote my work in a more effective manner. Business problems don’t end, and that doesn’t mean I have to close down my project. There are always alternatives; I just have to think outside the box. That’s one of the most important things I’ve learned from the WEL program ––creative management skills.”

Another major benefit for Lotfy was being able to network with industry professionals. “Listening to other people’s experiences and learning from them is a huge asset,” she said.

Lotfy’s plan for the future is to establish a big factory to replace the small one she currently has, and to develop a brand name and logo for her products. “With the organizational skills I’ve gained, I know I can get there,” she said.

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FAQs on booking Rasha Lofty

  • How do I book Rasha Lofty to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Rasha Lofty for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Rasha Lofty, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Rasha Lofty or any other speaker of your choice.

  • What are the speaker fees for Rasha Lofty

    Speaking fees for Rasha Lofty, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Rasha Lofty are for live events and for virtual events. For the most current speaking fee to hire Rasha Lofty, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Rasha Lofty speak about?

    Rasha Lofty is a keynote speaker and industry expert whose speaking topics include Influential Women, Women's Issues.

  • Where does Rasha Lofty travel from?

    Rasha Lofty generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Rasha Lofty’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Rasha Lofty for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Rasha Lofty for your next private or corporate function.

  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Rasha Lofty or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Rasha Lofty is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Rasha Lofty for your event is available upon request. Rasha Lofty generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Joanna Kleinman, Maria Korsnick, Amanda Montell, Nathalia Holt and Jill Sinclair. Contact All American Speakers for ratings, reviews, videos and information on scheduling Rasha Lofty for an upcoming live or virtual event.

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