Joseph Pine

Coauthor of "The Experience Economy", Founder of Strategic Horizons LLP, Expert in Customer Value Creation

Ohio, USA
Live Event: $10,000 - $20,000 Virtual Event: Please Contact More Fee Info
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Joseph Pine Biography

Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.

In 1999, Pine and his partner James H. Gilmore wrote the best-selling book "The Experience Economy: Work Is Theatre & Every Business a Stage," which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way. Published in fifteen languages and named one of the 100 best business books of all time by 800ceoread, in 2011 "The Experience Economy" came out for the first time in paperback as an Updated Edition with new ideas, new frameworks, and many, many new exemplars.

In 2011, Pine also co-wrote with Kim C. Korn "Infinite Possibility: Creating Customer Value on the Digital Frontier," which describes how to use digital technology to stage experiences that fuse the real and the virtual. At its core is a new framework called the Multiverse that builds on the fundamental nature of the created universe – time, space, and matter – by showing how digital technology flips each of these dimensions on their head to create new worlds, first in our imagination and then in our experience.

In 2007, Pine wrote "Authenticity: What Consumers Really Want" with James H. Gilmore, which recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine. Amazon.com named it one of the top ten business books of 2007 while a cover story in TIME magazine cited it as one of “10 ideas that are changing the world”.

His first book was the award-winning "Mass Customization: The New Frontier in Business Competition," which details the shift companies are making from mass producing standardized offerings to mass customizing goods and services that efficiently fulfill the wants and needs of individual customers. The Financial Times chose it as one the seven best business books of 1993.

Pine consults with numerous companies around the world, helping them embrace the ideas and frameworks he writes about, develop concepts for creating more economic value, and see those concepts become reality. In his speaking and teaching activities, Pine has addressed both the World Economic Forum and TED and has been a Visiting Scholar with the MIT Design Lab and a Visiting Professor at the University of Amsterdam. He has also taught at Penn State, Duke Corporate Education, the University of Minnesota, and UCLA’s Anderson Graduate School of Management, and today is a Lecturer in Columbia University’s Technology Management program in the School of Professional Studies. He serves on the editorial boards of "Strategy & Leadership" and "Strategic Direction," and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he co-founded.

Prior to cofounding Strategic Horizons, Pine held a number of technical and managerial positions with IBM. He is a prolific writer, including articles for the "Harvard Business Review," "The Wall Street Journal," "Chief Executive," "Worldlink," "CIO," "Strategy & Leadership," and the "IBM Systems Journal," among many others. He is frequently quoted in such places as Forbes, The New York Times, Wired, USA TODAY, Investor’s Business Daily, ABC News, Good Morning America, Fortune, Bloomberg BusinessWeek, and Industry Week.

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Speaker profile last updated by AAE Talent Team on 12/16/2024.

Joseph Pine Speaking Topics

  • Creating Greater Economic Value in Your Business

    It is not only consumer-based businesses that must change to meet the requirements of today's Experience Economy. Manufacturers, distributors, logistics providers, and any business selling to other businesses must also avoid the commoditization trap by seeking ways of creating greater economic value. Weaving together the implications for B2B companies from all of his books, Mr. Pine lays out the core imperatives that B2B companies must follow in order to better meet the needs of their business customers, always closing by showing how companies can create no greater economic value than by helping their customers achieve their aspirations. For whatever industry you are in, your customers do not want your offerings; they are but a means to an end. Sell the end, rather than the means, and reap the rewards.

  • Experience Innovation on the Digital Frontier

    In today's Experience Economy, companies must innovate in experiences to attract and engage their customers. And with everyone now bringing their own digital devices everywhere and using them all the time, it is imperative to employ digital technology to create experiences that fuse the real and the virtual. Drawing from the framework core to his most recent book Infinite Possibility, Mr. Pine shows you how to think richly about digitally infused experiences and then how to determine exactly the right opportunities for your business amid, yes, infinite possibility.

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Joseph Pine Videos

Joseph Pine: What consumers want

Joseph Pine: What consumers want

http://www.ted.com Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough...

2016 ICSC EUROPEAN CONFERENCE - Joseph Pine

2016 ICSC EUROPEAN CONFERENCE - Joseph Pine

Joe Pine - Overviews The Experience Economy - YouTube

Joe Pine - Overviews The Experience Economy - YouTube

See All Videos »

Infinite Possibility: Creating Customer Value on the Digital Frontier
Infinite Possibility: Creating Customer Value on the Digital Frontier
The Experience Economy, Updated Edition
The Experience Economy, Updated Edition
Do You Want to Keep Your Customers Forever? (Harvard Business Review Classics)
Do You Want to Keep Your Customers Forever? (Harvard Business Review Classics)
Authenticity: What Consumers Really Want
Authenticity: What Consumers Really Want
Markets of One: Creating Customer-Unique Value through Mass Customization
Markets of One: Creating Customer-Unique Value through Mass Customization
The Experience Economy: Work Is Theater & Every Business a Stage
The Experience Economy: Work Is Theater & Every Business a Stage

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  • What topics does Joseph Pine speak about?

    Joseph Pine is a keynote speaker and industry expert whose speaking topics include

  • Where does Joseph Pine travel from?

    Joseph Pine generally travels from Ohio, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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Joseph Pine is a keynote speaker and industry expert who speaks on a wide range of topics such as Creating Greater Economic Value in Your Business, Experience Innovation on the Digital Frontier, Mass Customization, Understanding Customer Sacrifice, The Experience IS the Marketing and Get Real: The Authenticity Imperative. The estimated speaking fee range to book Joseph Pine for your event is $10,000 - $20,000. Joseph Pine generally travels from OH, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tara Sorensen, Cheryl Shuman, Seth Rogin, David Rosenberg and Chloe Bennet. Contact All American Speakers for ratings, reviews, videos and information on scheduling Joseph Pine for an upcoming live or virtual event.

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