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Mark Bonchek

Founder of SHIFT Academy, Social Media & Digital Marketing Expert

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 Mark Bonchek Biography

Mark Bonchek is on a mission to update leaders’ thinking in a digital age. As the founder and CEO of SHIFT Academy, Mark helps companies become unlearning organizations. With new mental maps, leaders better navigate the ever-changing landscape of business. SHIFT Academy gives teams a shared understanding, a shared language, and a shared purpose through online Expeditions, in-person Summits, and guided Journeys. Mark Bonchek’s journey began at MIT in the early 1990s where he led a research project on digital engagement, leading to Harvard University’s first doctorate on the topic of social media in 1997. Mark then became the first director of research at the Strategos Institute, where Mark explored the strategies that enable companies to reinvent themselves and transform their business models.

In the early 2000s, Mark began to put his research into practice. He left Strategos to lead the strategy practice in Boston for iXL, then served as COO of TomorrowLab for McKinsey & Company. At McKinsey, Mark designed a new offering using digital media and collaborative community to help leaders create digital strategy. When McKinsey went back to its traditional business model, Mark left to begin his entrepreneurial journey at the crossroads of leadership, strategy, and learning.

As the founder and CEO of Truman Company, Mark created a new model for strategy development and executive engagement based on co-creation and peer exchange. Working with market leaders including IBM, Avaya, The Economist, Manpower, and Gerson Lehrman Group, Mark’s team reinvented advisory boards, conferences, and online communities as vehicles for customer advocacy, organizational alignment, and transformative change.
In 2006, Mark led the merger of Truman Company with Fifty Lessons, a pioneer in the use of storytelling and digital video for leadership development and executive education. The combined company demonstrated the power of combining digital media, online community, and in-person events. But Mark’s vision for fusing marketing and learning was ahead of its time, and the Fifty Lessons library was sold to Skillsoft in 2010.

To understand the internal dynamics of transformative change, Mark accepted a position as the SVP of Communities and Networks for Sears Holdings, where he was responsible for creating a strategic narrative for the company’s transformation and the SHOP framework for multi-channel retail.

Mark’s experience at Sears Holdings revealed that it wasn’t enough to do digital. You also had to think digital. And this new kind of thinking wasn’t about how to use technology. It was about the core insight that Mark discovered in his original research: digital technology fundamentally changes the flow of communication and the relationship between individuals and organizations. Engagement is no longer about pushing messages through channels to drive transactions, it’s about creating ORBITs (Ongoing Relationship Beyond Individual Transactions).

In 2012, Mark left Sears to start the consultancy thinkORBIT, helping companies develop engagement strategies that pull customers, employees, and partners into orbit around their brand. Clients of thinkORBIT have included Kaiser Permanente, Staples, Adobe, Briggs & Stratton, Jive Software, and the American Heart Association.

Mark’s work with thinkORBIT clients revealed that the shift from push to pull is only one of the mental shifts required to succeed in our digital age. There are many other as well, including product to platform, audience to community, decision to habit, and hierarchy to network. But there is nowhere for leaders to go to update their thinking in these areas, and more importantly, no mechanism to bring these ideas back to their teams.

To address this gap, Mark founded SHIFT Academy in 2014. His team is actively underway developing a next-generation platform that combines mobile apps, in-person events, and consultative journeys to help leaders unlearn the old models and apply the new models in the context of their own organizations.

To accelerate the adoption of SHIFT thinking, Mark is a frequent speaker and regular columnist for Harvard Business Review. As recognition for his insight and contribution, Mark was also recently named to the Agenda Digital 50 list of board candidates by the Financial Times.

Mark lives in Weston, MA with his wife and three sons.

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Videos
Speaking Topics
  • Shift Thinking

    Updating our mental maps for a new business landscape. Today’s rapidly changing landscape of business and society has made our mental maps obsolete. In the 20th century, value was created by mass production, and engagement by mass communication. In the 21st century, value is created by mass collaboration, and engagement by network communication. Leaders need to shift their thinking: from product to platform, hierarchy to network, audience to community, and push to pull. *Strategy, Change, Innovation, Communication, Digital Trends, Learning*

  • Brand Orbits

    Generating gravity to pull in customers, employees, and partners. Digital technology is forcing marketers to rethink brand relationships and reinvent customer engagement. Market leaders like Nike, Sephora, Apple, and Adobe are making a shift from push to pull, creating gravity fields that pull customers, employees and partners into orbit around their brands. Learn how to create your own brand orbits with a shared purpose, strategic narrative, social currency, peer connections and little data. *Marketing, Engagement, Branding, Customer Relationships, Loyalty*

  • Network Leadership

    Letting go without losing control. Leaders today face a dilemma in how to manage and govern their organizations. They want to empower their people to innovate and adapt, but fear too much autonomy will cause confusion or chaos. Is there a way to transcend the tradeoff between alignment and autonomy? Organizations as diverse as U.S. Special Forces, Google, and Wikipedia provide a roadmap for distributing power and aligning effort. The secret is a set of principles that guide decision-making under changing circumstances. *Leadership, Governance, Management, Networks, Holacracy*

  • Gutenberg to Zuckerberg

    Unleashing the potential of the social revolution. Social media like Facebook and Twitter have changed the way we connect, communicate, and stay informed. But what does it all mean? And where is it all going? This talk will reveal why digital technology is so disruptive, and why the biggest changes may lie ahead. You will learn the power of many-to-many communication and gain insight into the next digital revolution, as the "Internet of Things" becomes the social network of things. If you have people who still don’t “get social,” this is the talk for them. *Social Media, Data, Technology, Internet of Things, Co-Creation*

  • Unlearning

    To change how you work, first change how you think. Albert Einstein once said, "We can't solve problems by using the same kind of thinking we used when we created them." The essence of innovation is therefore as much about unlearning as learning. In this talk, you will learn to recognize your own mental models, identity those that stand in your way, and create new ones for yourself and others. The ability to unlearn is relevant for anyone involved in innovation, from salespeople selling innovative products to leaders fostering innovation in their companies. *Learning, Change, Growth, Innovation, Co-Creation, Transformation*

FAQs
  • HOW TO BOOK Mark Bonchek?

    Our booking agents have successfully helped clients around the world secure talent like Mark Bonchek for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Mark Bonchek, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Mark Bonchek or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Mark Bonchek?

    Booking fees for Mark Bonchek, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Mark Bonchek, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Mark Bonchek?

    All American Entertainment has successfully secured celebrity talent like Mark Bonchek for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Mark Bonchek for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Mark Bonchek or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Mark Bonchek or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

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Mark Bonchek

Founder of SHIFT Academy, Social Media & Digital Marketing Expert

Travels From:
Weston, MA, USA
Speaking Fee:

Mark Bonchek Biography

Mark Bonchek is on a mission to update leaders’ thinking in a digital age. As the founder and CEO of SHIFT Academy, Mark helps companies become unlearning organizations. With new mental maps, leaders better navigate the ever-changing landscape of business. SHIFT Academy gives teams a shared understanding, a shared language, and a shared purpose through online Expeditions, in-person Summits, and guided Journeys. Mark Bonchek’s journey began at MIT in the early 1990s where he led a research project on digital engagement, leading to Harvard University’s first doctorate on the topic of social media in 1997. Mark then became the first director of research at the Strategos Institute, where Mark explored the strategies that enable companies to reinvent themselves and transform their business models.

In the early 2000s, Mark began to put his research into practice. He left Strategos to lead the strategy practice in Boston for iXL, then served as COO of TomorrowLab for McKinsey & Company. At McKinsey, Mark designed a new offering using digital media and collaborative community to help leaders create digital strategy. When McKinsey went back to its traditional business model, Mark left to begin his entrepreneurial journey at the crossroads of leadership, strategy, and learning.

As the founder and CEO of Truman Company, Mark created a new model for strategy development and executive engagement based on co-creation and peer exchange. Working with market leaders including IBM, Avaya, The Economist, Manpower, and Gerson Lehrman Group, Mark’s team reinvented advisory boards, conferences, and online communities as vehicles for customer advocacy, organizational alignment, and transformative change.
In 2006, Mark led the merger of Truman Company with Fifty Lessons, a pioneer in the use of storytelling and digital video for leadership development and executive education. The combined company demonstrated the power of combining digital media, online community, and in-person events. But Mark’s vision for fusing marketing and learning was ahead of its time, and the Fifty Lessons library was sold to Skillsoft in 2010.

To understand the internal dynamics of transformative change, Mark accepted a position as the SVP of Communities and Networks for Sears Holdings, where he was responsible for creating a strategic narrative for the company’s transformation and the SHOP framework for multi-channel retail.

Mark’s experience at Sears Holdings revealed that it wasn’t enough to do digital. You also had to think digital. And this new kind of thinking wasn’t about how to use technology. It was about the core insight that Mark discovered in his original research: digital technology fundamentally changes the flow of communication and the relationship between individuals and organizations. Engagement is no longer about pushing messages through channels to drive transactions, it’s about creating ORBITs (Ongoing Relationship Beyond Individual Transactions).

In 2012, Mark left Sears to start the consultancy thinkORBIT, helping companies develop engagement strategies that pull customers, employees, and partners into orbit around their brand. Clients of thinkORBIT have included Kaiser Permanente, Staples, Adobe, Briggs & Stratton, Jive Software, and the American Heart Association.

Mark’s work with thinkORBIT clients revealed that the shift from push to pull is only one of the mental shifts required to succeed in our digital age. There are many other as well, including product to platform, audience to community, decision to habit, and hierarchy to network. But there is nowhere for leaders to go to update their thinking in these areas, and more importantly, no mechanism to bring these ideas back to their teams.

To address this gap, Mark founded SHIFT Academy in 2014. His team is actively underway developing a next-generation platform that combines mobile apps, in-person events, and consultative journeys to help leaders unlearn the old models and apply the new models in the context of their own organizations.

To accelerate the adoption of SHIFT thinking, Mark is a frequent speaker and regular columnist for Harvard Business Review. As recognition for his insight and contribution, Mark was also recently named to the Agenda Digital 50 list of board candidates by the Financial Times.

Mark lives in Weston, MA with his wife and three sons.

Mark Bonchek Videos

  • Brands: From Push to Pull — Mark Bonchek

Mark Bonchek Speaking Topics

  • Shift Thinking

    Updating our mental maps for a new business landscape. Today’s rapidly changing landscape of business and society has made our mental maps obsolete. In the 20th century, value was created by mass production, and engagement by mass communication. In the 21st century, value is created by mass collaboration, and engagement by network communication. Leaders need to shift their thinking: from product to platform, hierarchy to network, audience to community, and push to pull. *Strategy, Change, Innovation, Communication, Digital Trends, Learning*

  • Brand Orbits

    Generating gravity to pull in customers, employees, and partners. Digital technology is forcing marketers to rethink brand relationships and reinvent customer engagement. Market leaders like Nike, Sephora, Apple, and Adobe are making a shift from push to pull, creating gravity fields that pull customers, employees and partners into orbit around their brands. Learn how to create your own brand orbits with a shared purpose, strategic narrative, social currency, peer connections and little data. *Marketing, Engagement, Branding, Customer Relationships, Loyalty*

  • Network Leadership

    Letting go without losing control. Leaders today face a dilemma in how to manage and govern their organizations. They want to empower their people to innovate and adapt, but fear too much autonomy will cause confusion or chaos. Is there a way to transcend the tradeoff between alignment and autonomy? Organizations as diverse as U.S. Special Forces, Google, and Wikipedia provide a roadmap for distributing power and aligning effort. The secret is a set of principles that guide decision-making under changing circumstances. *Leadership, Governance, Management, Networks, Holacracy*

  • Gutenberg to Zuckerberg

    Unleashing the potential of the social revolution. Social media like Facebook and Twitter have changed the way we connect, communicate, and stay informed. But what does it all mean? And where is it all going? This talk will reveal why digital technology is so disruptive, and why the biggest changes may lie ahead. You will learn the power of many-to-many communication and gain insight into the next digital revolution, as the "Internet of Things" becomes the social network of things. If you have people who still don’t “get social,” this is the talk for them. *Social Media, Data, Technology, Internet of Things, Co-Creation*

  • Unlearning

    To change how you work, first change how you think. Albert Einstein once said, "We can't solve problems by using the same kind of thinking we used when we created them." The essence of innovation is therefore as much about unlearning as learning. In this talk, you will learn to recognize your own mental models, identity those that stand in your way, and create new ones for yourself and others. The ability to unlearn is relevant for anyone involved in innovation, from salespeople selling innovative products to leaders fostering innovation in their companies. *Learning, Change, Growth, Innovation, Co-Creation, Transformation*

FAQs on booking Mark Bonchek

  • How to book Mark Bonchek?

    Our booking agents have successfully helped clients around the world secure talent like Mark Bonchek for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Mark Bonchek, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Mark Bonchek or any other celebrity of your choice.
  • How much does it cost to book Mark Bonchek?

    Booking fees for Mark Bonchek, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Mark Bonchek, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Mark Bonchek?

    All American Entertainment has successfully secured celebrity talent like Mark Bonchek for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Mark Bonchek for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Mark Bonchek or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Mark Bonchek or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Mark Bonchek is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Mark Bonchek for your event is available upon request. Mark Bonchek generally travels from Weston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Hunter Walk, R "Ray" Wang, Igor Beuker, Mary Ellen Dugan and Dorie Clark. Contact All American Speakers for ratings, reviews, videos and information on scheduling Mark Bonchek for an upcoming event.

Mark Bonchek Speaker Videos

  • Brands: From Push to Pull — Mark Bonchek

Mark Bonchek Speaking Topics

  • Shift Thinking

    Updating our mental maps for a new business landscape. Today’s rapidly changing landscape of business and society has made our mental maps obsolete. In the 20th century, value was created by mass production, and engagement by mass communication. In the 21st century, value is created by mass collaboration, and engagement by network communication. Leaders need to shift their thinking: from product to platform, hierarchy to network, audience to community, and push to pull. *Strategy, Change, Innovation, Communication, Digital Trends, Learning*

  • Brand Orbits

    Generating gravity to pull in customers, employees, and partners. Digital technology is forcing marketers to rethink brand relationships and reinvent customer engagement. Market leaders like Nike, Sephora, Apple, and Adobe are making a shift from push to pull, creating gravity fields that pull customers, employees and partners into orbit around their brands. Learn how to create your own brand orbits with a shared purpose, strategic narrative, social currency, peer connections and little data. *Marketing, Engagement, Branding, Customer Relationships, Loyalty*

  • Network Leadership

    Letting go without losing control. Leaders today face a dilemma in how to manage and govern their organizations. They want to empower their people to innovate and adapt, but fear too much autonomy will cause confusion or chaos. Is there a way to transcend the tradeoff between alignment and autonomy? Organizations as diverse as U.S. Special Forces, Google, and Wikipedia provide a roadmap for distributing power and aligning effort. The secret is a set of principles that guide decision-making under changing circumstances. *Leadership, Governance, Management, Networks, Holacracy*

  • Gutenberg to Zuckerberg

    Unleashing the potential of the social revolution. Social media like Facebook and Twitter have changed the way we connect, communicate, and stay informed. But what does it all mean? And where is it all going? This talk will reveal why digital technology is so disruptive, and why the biggest changes may lie ahead. You will learn the power of many-to-many communication and gain insight into the next digital revolution, as the "Internet of Things" becomes the social network of things. If you have people who still don’t “get social,” this is the talk for them. *Social Media, Data, Technology, Internet of Things, Co-Creation*

  • Unlearning

    To change how you work, first change how you think. Albert Einstein once said, "We can't solve problems by using the same kind of thinking we used when we created them." The essence of innovation is therefore as much about unlearning as learning. In this talk, you will learn to recognize your own mental models, identity those that stand in your way, and create new ones for yourself and others. The ability to unlearn is relevant for anyone involved in innovation, from salespeople selling innovative products to leaders fostering innovation in their companies. *Learning, Change, Growth, Innovation, Co-Creation, Transformation*

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Speakers Similar to Mark Bonchek

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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