Shay Mitchell is most recognizable for her leading role as Emily Fields on ABC Family’s hit show "Pretty Little Liars." The show currently in its sixth season and continues to break its own records for the most tweeted episodes in TV history. Mitchell is in a league of her own after establishing herself as a leading force of the new age of social media by not only boasting an impressive social media following but also by launching a blog (www.amoreandvita.com), producing a YouTube lifestyle channel and creating a clothing line. In addition to these endeavors, she has partnered with leading brands like Pantene, American Eagle, Nike, Coca‐Cola, Olay and Acuvue among others. She also partnered with leading eyewear trendsetters, Quay Australia for her own line of sunglasses. Through her entrepreneurship she continuously expands her own brand while staying in direct contact with her growing fan base. She currently has over seven million followers on Instagram, four million followers on Facebook, almost three million Twitter followers, over 600 thousand subscribers on YouTube, and is one of the most followed celebs on Snapchat.
Her lifestyle blog "Amore & Vita," a well curated site focused around Shay Mitchell and founding partner Michaela Blaney, had over a million views in the first 10 weeks. Amore & Vita represents all things they love in life: from travel to beauty, fashion to cooking. Amore & Vita also houses an e‐commerce portion reserved for collaborations with popular brands as well as their own house products. They recently launched their first line of Amore & Vita tees and tanks that are currently sold on the site. Shay and Michaela’s next project is "Bliss," a novel they penned together that is sure to become a best‐seller.
Shay’s next solo project is an athleisure clothing line with retail giant Kohl’s dubbed "Fit to Wander." She recently took YouTube by storm with the launch of her lifestyle channel, which broke the 100k subscriber mark in less than 24 hours and is one of the fastest growing channels on YouTube. Mitchell’s personal lifestyle channel offers her own fashion, hair, and makeup tips, favorite recipes, travel vlogs, and fitness routines. Fans will be able to get a look at her backstage on the "Pretty Little Liars" set, on photo shoots, at fashion shows, and on all her adventures. She was also recently cast in 2016's star-studded comedy, "Mother's Day."