Click to Open Search Bar

Chris Copeland

Chris Copeland is CEO of GroupM Search

REQUEST BOOKING INFORMATION

 Chris Copeland Biography

Chris Copeland is CEO of GroupM Search – The Americas, the search specialist division within GroupM, the world’s largest media investment management organization responsible for more than 1/3 of the world’s media buying. Chris is responsible for understanding and staying abreast of the direction the search industry is taking, and is responsible for helping clients understand the search industry and how their campaigns can benefit from search by leading the various search organizations within GroupM’s media communications planning companies – Maxus, Mediaedge:cia (MEC), MediaCom and Mindshare, as well as the stand-alone brand, Outrider.

Chris serves a dual role as CEO for Outrider, and is responsible for the global oversight and strategic vision and stewardship of Outrider within the WPP network of companies and in the external marketing space. He has played a critical role in developing industry best practices for search and cross-channel integration, and continues to develop and provide strategic direction on integration at the media agency and client levels. Chris is also credited with the development of Relevant Segmentation of Consumer Search, a proven, advanced search strategy that connects advertisers with consumers through search by targeting them based on where they are in the purchase funnel. This strategy has had a significant impact on integrated search programs for multiple market-leading advertisers in Pharmaceutical, Automotive, Retail, Consumer-Packaged Goods and more.

A seasoned search expert with 12 years of dedicated search experience, Chris has helped lead Outrider since its inception in 1995, managing 500% growth in the past five years, significant employee/search talent growth, and developing new services as they apply to search marketing to help clients stay ahead of the evolution of online advertising. Today, he continues to drive thought and best practices in the search space for a search marketing agency that is the largest buyer on both Google and Yahoo, with 400 global employees and an internationall footprint of more than 40 offices spanning 40 countries. Chris works regularly with the industry’s leading media and marketing executives and provides senior-level integrated strategy direction for more than 12 of the nation’s Fortune 100 companies, including AT&T, Dell, Monster.com, Microsoft, Ford Motors, Chevron and Citigroup. He is an active member on the Google Advisory Board, Google Agency Council, Yahoo! Advisory Board, MSN Advisory Board, and 4 A’s Advisory Board. Chris also is a regular contributor to MediaPost’s The Search Insider, and serves as a regular resource for industry and consumer press.

Under Chris’ leadership, Outrider has won multiple industry awards. In 2008, Outrider was named winner of the Yahoo! Searchlight awards for the Diageo, Smirnoff Ice® and Smirnoff® Raw Tea™ Summer campaign for its innovative approach to search marketing and cross-channel integration with display advertising. In 2007, Outrider was awarded two IAB MIXX Awards for the search program for Showtime/The Tudors new series launch. (Gold: IAB MIXX Award – Lead Generations/Direct Response; Silver: IAB MIXX Award – Product Launch). Both awards fall outside the traditional scope of search marketing. To have the interactive advertising industry recognize the impact search can have on more traditional marketing objectives speaks volumes of where the search industry and search strategy is going, how advertiser’s view understanding of search is evolving, and the value it holds for advertisers. Other awards include: • Recipient: Microsoft 2007-2008 Approved RM Specialty Vendor • Winner: 2006 OMMA Award for Best Search Copy Campaign – Sears.com • Finalist: 2006 OMMA Award for Best Search Copy Campaign – Sears In-Home Repair • Finalist: 2006 Creative Media Awards for Best Search Copy Campaign-Sears.com • Recipient: Sears “Partner in Progress Award (2004), a distinction awarded by the retailer to less than one percent of more then 10,000 vendors for superior service. • Earlier in his career, Chris was named on of St. Louis’ “30 Under 30” by the St. Louis Business Journal, recognizing the top 30 emerging professionals in the metropolitan area.

Prior to the company’s acquisition in 2003 by WPP, Chris played a significant role in the company’s evolution. He served as Director of Sales and Marketing, and later Vice President of the company under its original name, Webster Group International (WGI). He was named Managing Director after the company’s acquisition by Tempus Group, and guided the company through its acquisition by WPP, thus orchestrating the re-branding of WGI as it became the first search marketing agency within a major holding company and the company it is today – Outrider.

Chris holds a Bachelor of Arts degree in Radio and TV Journalism and Minor in Sports Journalism from Webster University. Chris resides in St. Louis, Mo., with is wife, Tara, and children Mya and Nicholas.

-
Videos
FAQs
  • HOW TO BOOK Chris Copeland?

    Our booking agents have successfully helped clients around the world secure talent like Chris Copeland for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Chris Copeland, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Chris Copeland or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Chris Copeland?

    Booking fees for Chris Copeland, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Chris Copeland, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Chris Copeland?

    All American Entertainment has successfully secured celebrity talent like Chris Copeland for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Chris Copeland for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Chris Copeland or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Chris Copeland or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
Check Availability

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

Users also viewed these speakers:

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Chris Copeland

Chris Copeland is CEO of GroupM Search

Speaking Fee:

Chris Copeland Biography

Chris Copeland is CEO of GroupM Search – The Americas, the search specialist division within GroupM, the world’s largest media investment management organization responsible for more than 1/3 of the world’s media buying. Chris is responsible for understanding and staying abreast of the direction the search industry is taking, and is responsible for helping clients understand the search industry and how their campaigns can benefit from search by leading the various search organizations within GroupM’s media communications planning companies – Maxus, Mediaedge:cia (MEC), MediaCom and Mindshare, as well as the stand-alone brand, Outrider.

Chris serves a dual role as CEO for Outrider, and is responsible for the global oversight and strategic vision and stewardship of Outrider within the WPP network of companies and in the external marketing space. He has played a critical role in developing industry best practices for search and cross-channel integration, and continues to develop and provide strategic direction on integration at the media agency and client levels. Chris is also credited with the development of Relevant Segmentation of Consumer Search, a proven, advanced search strategy that connects advertisers with consumers through search by targeting them based on where they are in the purchase funnel. This strategy has had a significant impact on integrated search programs for multiple market-leading advertisers in Pharmaceutical, Automotive, Retail, Consumer-Packaged Goods and more.

A seasoned search expert with 12 years of dedicated search experience, Chris has helped lead Outrider since its inception in 1995, managing 500% growth in the past five years, significant employee/search talent growth, and developing new services as they apply to search marketing to help clients stay ahead of the evolution of online advertising. Today, he continues to drive thought and best practices in the search space for a search marketing agency that is the largest buyer on both Google and Yahoo, with 400 global employees and an internationall footprint of more than 40 offices spanning 40 countries. Chris works regularly with the industry’s leading media and marketing executives and provides senior-level integrated strategy direction for more than 12 of the nation’s Fortune 100 companies, including AT&T, Dell, Monster.com, Microsoft, Ford Motors, Chevron and Citigroup. He is an active member on the Google Advisory Board, Google Agency Council, Yahoo! Advisory Board, MSN Advisory Board, and 4 A’s Advisory Board. Chris also is a regular contributor to MediaPost’s The Search Insider, and serves as a regular resource for industry and consumer press.

Under Chris’ leadership, Outrider has won multiple industry awards. In 2008, Outrider was named winner of the Yahoo! Searchlight awards for the Diageo, Smirnoff Ice® and Smirnoff® Raw Tea™ Summer campaign for its innovative approach to search marketing and cross-channel integration with display advertising. In 2007, Outrider was awarded two IAB MIXX Awards for the search program for Showtime/The Tudors new series launch. (Gold: IAB MIXX Award – Lead Generations/Direct Response; Silver: IAB MIXX Award – Product Launch). Both awards fall outside the traditional scope of search marketing. To have the interactive advertising industry recognize the impact search can have on more traditional marketing objectives speaks volumes of where the search industry and search strategy is going, how advertiser’s view understanding of search is evolving, and the value it holds for advertisers. Other awards include: • Recipient: Microsoft 2007-2008 Approved RM Specialty Vendor • Winner: 2006 OMMA Award for Best Search Copy Campaign – Sears.com • Finalist: 2006 OMMA Award for Best Search Copy Campaign – Sears In-Home Repair • Finalist: 2006 Creative Media Awards for Best Search Copy Campaign-Sears.com • Recipient: Sears “Partner in Progress Award (2004), a distinction awarded by the retailer to less than one percent of more then 10,000 vendors for superior service. • Earlier in his career, Chris was named on of St. Louis’ “30 Under 30” by the St. Louis Business Journal, recognizing the top 30 emerging professionals in the metropolitan area.

Prior to the company’s acquisition in 2003 by WPP, Chris played a significant role in the company’s evolution. He served as Director of Sales and Marketing, and later Vice President of the company under its original name, Webster Group International (WGI). He was named Managing Director after the company’s acquisition by Tempus Group, and guided the company through its acquisition by WPP, thus orchestrating the re-branding of WGI as it became the first search marketing agency within a major holding company and the company it is today – Outrider.

Chris holds a Bachelor of Arts degree in Radio and TV Journalism and Minor in Sports Journalism from Webster University. Chris resides in St. Louis, Mo., with is wife, Tara, and children Mya and Nicholas.

Chris Copeland Videos

  • DCMO Series 2013: Chris Copeland, CEO, GroupM Next - YouTube

FAQs on booking Chris Copeland

  • How to book Chris Copeland?

    Our booking agents have successfully helped clients around the world secure talent like Chris Copeland for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Chris Copeland, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Chris Copeland or any other celebrity of your choice.
  • How much does it cost to book Chris Copeland?

    Booking fees for Chris Copeland, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Chris Copeland, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Chris Copeland?

    All American Entertainment has successfully secured celebrity talent like Chris Copeland for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Chris Copeland for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Chris Copeland or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Chris Copeland or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Chris Copeland is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Chris Copeland for your event is $10,000 - $20,000. Chris Copeland generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are R "Ray" Wang, Jeff Taylor, Scott Monty, Reid Hoffman and Chris Sacca. Contact All American Speakers for ratings, reviews, videos and information on scheduling Chris Copeland for an upcoming event.

Chris Copeland Speaker Videos

  • DCMO Series 2013: Chris Copeland, CEO, GroupM Next - YouTube

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

  • Customized Service

    Our agents find the right fit for your event

  • Unparalleled Database

    Full access to all speakers & celebrities

  • One Stop Shopping

    A reliable and unbiased point of contact

  • Logistics Management

    Your personal Logistics Manager who takes care of all event details

Speakers Similar to Chris Copeland

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

TOP