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Bill Rasmussen

Founder of ESPN; Legendary Entrepreneur; Strategic Business Advisor

Founder of ESPN; Legendary Entrepreneur; Strategic Business Advisor

Travels From Travels From:
Florida, USA
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Bill Rasmussen Biography

A life-long entrepreneur and sports fan, Bill  Rasmussen’s innovations in advertising, sports and broadcasting are too numerous to list, but they include the creation of ESPN, the world’s first 24-hour, 7-days-a-week sports television network; the network’s signature program "SportsCenter;" wall-to-wall coverage of NCAA men’s and women’s regular-season and tournament college basketball coverage; and coverage of the College World Series.

A United States Air Force veteran,  Rasmussen  received his bachelor’s degree in Economics from DePauw University and his MBA from Rutgers University.

Rasmussen  continues to be a popular guest on the speaking circuit, with engagements at Inc. Magazine; The January Series at Calvin College; Princeton University; The Maverick Series at University of Texas-Arlington; the University of Florida; Oklahoma; Minnesota; Build Magazine; and The Center for Sports Leadership at Virginia Commonwealth University. 

Rasmussen  delivered the keynote address at the Entrepreneurship Center at the CEO Forum at the University of Saint Francis in Fort Wayne, Ind. He spoke at the  Maastricht Institute of Entrepreneurship, which is held on the campus of Missouri Valley College. He is a frequent guest on radio, television and the pitcher’s mound.

He is now bringing awareness to Parkinson's Disease, encouraging people who live with it, and seeking a cure for it.

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Speaker profile last updated by AAE Talent Team on 08/17/2024.

Bill Rasmussen Speaking Topics

  • The ESPN Story: From Humble Beginnings to Sports History

    What turned out to be one of the greatest success stories in the history of sports television started with a little money and one huge dream. Now as the founder of ESPN, a multi-billion dollar company, Bill Rasmussen is one of the most successful businessmen in America. In this inspiring talk, Bill reveals how even the largest accomplishments begin with small steps and personal dreams. By encouraging even the youngest of entrepreneurs to think outside the box and take meaningful risks, Bill captivates audiences by taking them back in time to the beginnings of the 24-hour sports network that changed the history of television as we know it.

  • Leadership from Adversity: Opportunities for Reinvention in the Modern Age

    ESPN founder Bill Rasmussen got fired from his job working for a Hartford, Connecticut-based professional hockey team and famously turned his struggles around when he took a $9,000 credit card cash advance to create a television network that is currently valued at $66 billion. “This is a guy whose idea gave birth to, arguably, the most successful media story of our time,” said author Jim Miller. Adversity—the loss of his job resulted in one of the greatest entrepreneurial success stories in television history. What can we learn from adversity? How do we react when adversity strikes? What traits do great leaders possess, and how do they handle it? Most of us will face adversity, failure, and possibly even bankruptcy in our lifetime. Will you bow to the circumstance or will you use the experience to find the leadership qualities within you to achieve rather than give up? Whether looking at your career as an individual or more broadly on the path of a company or nonprofit, Bill shares tangible leadership advice as only he can—gripping, insightful, and sure to affect the bottom line in every sense of the term.

  • The Impact of Evolving Media: Past, Present, and Future

    In this thought-provoking presentation, legendary ESPN founder Bill Rasmussen walks us through the history of media innovation—from early days of radio to the three network radio/TV system, then into the advent of cable TV, color television, 24 hour programming. Bill discusses the evolution of media all the way to the internet-age of digital content. Bill also discusses the potential future of self-selected content and programming, pointing out both the advantages and ramifications for consumers and companies. How is media defined in the digital age? What can history teach us about what's to come? And, perhaps most important, how can we use this information to future-forecast the best strategies and innovations for our own endeavors and benefit? Bill deftly takes each audience on an historical journey, using vibrant stories from ESPN and other globally recognized platforms as a foundation to show us not only where we've been, but also where we are going next.

Bill Rasmussen Videos

  • Bill Rasmussen - Founder of ESPN
    A walk through sports history with the man who changed it. "Bill Rasmussen delivers with a creative, smart and unique approach, combining his...
  • ESPN Co-Founder Bill Rasmussen — Fear{less} with Tim Ferriss
    Fear{less} features in-depth, long-form conversations with top performers, focusing on how they’ve overcome fears and made hard decisions,...

Bill Rasmussen Books

  • Espn: One Giant Leap For Fankind
    Espn: One Giant Leap For Fankind
  • Sports Junkies Rejoice: The Birth of ESPN
    Sports Junkies Rejoice: The Birth of ESPN

FAQs on booking Bill Rasmussen

  • How do I book Bill Rasmussen to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Bill Rasmussen for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Bill Rasmussen, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Bill Rasmussen or any other speaker of your choice.
  • What are the speaker fees for Bill Rasmussen

    Speaking fees for Bill Rasmussen, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Bill Rasmussen are for live events and for virtual events. For the most current speaking fee to hire Bill Rasmussen, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Bill Rasmussen speak about?

    Bill Rasmussen is a keynote speaker and industry expert whose speaking topics include Athlete, Broadcasting, Business, Entertainment, Futurism, Innovation, Neuroscience, Science, Sports, Technology.
  • Where does Bill Rasmussen travel from?

    Bill Rasmussen generally travels from Florida, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Bill Rasmussen’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Bill Rasmussen for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Bill Rasmussen for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Bill Rasmussen or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Bill Rasmussen is a keynote speaker and industry expert who speaks on a wide range of topics such as The ESPN Story: From Humble Beginnings to Sports History, Leadership from Adversity: Opportunities for Reinvention in the Modern Age and The Impact of Evolving Media: Past, Present, and Future. The estimated speaking fee range to book Bill Rasmussen for your event is available upon request. Bill Rasmussen generally travels from FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Earvin “Magic” Johnson, Chris Berman, Mark Cuban, Cris Collinsworth and Andy Bowers. Contact All American Speakers for ratings, reviews, videos and information on scheduling Bill Rasmussen for an upcoming live or virtual event.

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