Roger Dawson

Roger Dawson is one of the country’s top experts in the art of negotiating. Business people around the world respect him for his ability to improve their bottom line profits by teaching them and their people how to “power negotiate.” As founder of the Power of Negotiating Institute, he has a unique ability to translate lessons gained in international and corporate negotiations into skills that can be quickly learned and easily used by executives and salespeople. Success Magazine calls him “America’s premier business negotiator.”

Dawson’s audio program Secrets of Power Negotiating has passed the 28 million dollar mark, and is the largest selling program in the history of business audio publishing. Four of Dawson’s sixteen books have been main selections of major book clubs. His book, Roger Dawson’s Secrets of Power Negotiating from Career Press, was a main selection of the Money Book Club, and was the first book ever to be excerpted in a ten-page supplement in Success Magazine and also in Working Woman magazine.

Dawson’s business background includes being president of one of California’s largest real estate companies, with 28 offices, 540 sales associates, and a volume of over $400 million per year.

As a full time speaker since 1982, he has trained managers and salespeople at the top companies and business associations throughout the US, Canada, Europe, Taiwan, China, New Zealand, and Australia. He has been awarded the National Speakers Association Certified Speaking Professional designation. He was inducted into the Speakers Hall of Fame in 1991.

Business executives love Dawson for his ability to teach their people how to improve profits and make more sales with “power negotiating” tactics. Meeting planners love him for his ability to put on a terrific presentation that is custom-tailored to their audiences and filled with content and humor.