Bonin Bough

Bonin Bough is a marketing executive recognized for his work at the intersection of technology, brand innovation, and digital media. Bough holds the distinction of being the youngest C-suite executive at a Fortune 50 company and has contributed to consumer packaged goods brands such as Mondelez and PepsiCo before founding the growth accelerator Bonin Ventures. Prior to his tenure at Mondelēz International, Bough led global digital marketing for PepsiCo, Weber Shandwick, and Ruder Finn Interactive, focusing on digital transformation and brand strategy.

As chief media and e-commerce officer at Mondelēz International, Bough introduced the first fully customizable 3D-printed Oreo cookie and developed marketing partnerships across platforms including Facebook, Twitter, YouTube, Paramount, ABC, NBC, and Fox. He executed deals with startups such as Foursquare and launched several corporate startup accelerators. During his time at Mondelez International, Bough managed over $3 billion in media spend, ranking among the largest media buyers globally. He has played a key role in the growth of brands including Oreo, Cadbury, Pepsi, Gatorade, and Frito-Lay.

As chief growth officer of SheaMoisture, Bough contributed to significant business growth, leading to the company's acquisition by Unilever. He also served as chief growth officer at Triller, a global social media platform, overseeing revenue and marketing initiatives. Bough is co-founder and chief strategy officer of Group Black, an ecosystem of Black-owned media brands, and serves as co-founder and advisor at Lockstep Ventures, supporting diversity in media ownership and investment.

Bough is known as the host of CNBC's "Cleveland Hustles" and the author of "Txt Me (646) 759-1837." He has held the role of professor in residence at TikTok, reflecting his ongoing influence in digital marketing and media innovation. Bough has been inducted into the Advertising Hall of Achievement, and his work has been recognized in lists such as Fortune's "40 Under 40," Fast Company's 100 Most Creative People in Business, Ebony's Power 100, and The Internationalist's Internationalists of the Year. His speaking engagements address topics including business transformation, diversity, equity and inclusion, and innovation in marketing and media.