Virtual events can inform, entertain, and inspire audiences when done right. But they can also be gold mines for great content. Here are a few things event professionals should do to make sure they’re getting the most out of their virtual events.
Social media is an excellent way to promote an upcoming event or highlight key moments from virtual events. Instagram and Facebook Live stories can be saved to a highlight roll with video clips. Event professionals should encourage social media followers to connect with the keynote speaker and other attendees on Facebook, Twitter, Instagram, and LinkedIn to discuss and reflect on the event. If you used an event hashtag during the event, continue to use that hashtag after the event too with related content.
Twitter and Facebook are great tools to share quotes from the event and links to relevant resources such as the speaker’s social media accounts, articles, surveys, and more. These posts can be shared by attendees and prompt interest from people who did not attend the event. Social channels are also a great place to announce registration for your next event.
Post-event surveys are an excellent way to get feedback from your event. Surveys can let you know what went well, what could be improved, and what people were expecting from the event so you can improve in the future. Event professionals can use data from surveys in website content such as infographics and blog posts. Quotes from surveys can become testimonials that you can put on your website or social media. Make sure you don’t wait too long to send out a survey so that the event is still fresh on the attendees’ minds.
After hosting a virtual event, take time to reflect and take notes on the experience. Write a blog post detailing the event, the speaker, what was discussed, and key takeaways. Blog posts are a great way for event professionals to cover the information from virtual events quickly. It is also a great resource for anyone who wasn’t able to attend the event virtually or for someone who attended the event and wants a quick refresher.
A great way to continue promoting a virtual event is by posting either the full-length video or shorter snapshots on YouTube. Then, integrate those videos into your website to increase awareness and time people spend on your site. Videos are known to be engaging, and YouTube is consumers’ leading source of video content.
Another great way to leverage virtual event content is by creating a sizzle reel. Sizzle reels are short videos that give an overview of your event, company, or product and an ideal promotion opportunity to generate buzz in a matter of minutes. Take the highlights from your event and create your own sizzle reel.
You may not want to post the full-length video or full recap online for just anyone to see. Feature event content on-demand on your website by using a form or gated access. Gated content is a powerful tool for lead generation as it provides names, emails, phone numbers, or other information about the person viewing the content.
Repurposing content can create a long-lasting impact from an event. AAE is here to help your event run smoothly so that you get a great experience and lots of usable content from it. Contact AAE today to book a speaker for your next event!