Although the working principles in having a flat company developed as early as the Thrust2 program, it wasn’t until the ThrustSSC project was faced with total failure of corporate sponsorship and the challenge from McLaren and the Americans that the company was configured as a flat company in order to provide the very high levels of individual performance and corporate agility needed to beat the well funded opposition.
The flat company structure is designed to totally replace the old traditional hierarchical structure and is configured to ensure maximum contribution from the Ego and Self Actualization personal motivators as defined by Abraham Maslow • the same motivators which Maslow stated are seldom more than 10% satisfied in traditional companies. The successful flat company depends very much on a rejection of the old hierarchical principles and replacement with very high standards of teamwork with enhanced communication innovation integrity and decision making skills from the team members. Key to holding the teams together is the Group Dynamics team working principles which tend to be the exact opposite of those practiced in the traditional confrontational hierarchical company.
As one might expect, the projects tend to operate some way ahead of conventional corporate change • being dependent on the need for very high levels of individual performance and funded with minimal finance. Every step forward requires the winning of a serious battle and considerable courage from the companies and partners involved • as well as new levels of skill and motivation from the team members. Potential for total project failure is seldom more than a couple of weeks ahead, such is the price exacted for developing disruptive technologies.
Richard Noble is a keynote speaker and industry expert who speaks on a wide range of topics such as The Flat Company. and The essential will to win through to success and the extraordinary levels of risk, stress pressure and struggle of the latest counter culture program.. The estimated speaking fee range to book Richard Noble for your event is $10,000 - $20,000. Richard Noble generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Leif Babin, Marcus Lemonis, Laurence Winmill, Cenk Aydin and Jeff Jorge. Contact All American Speakers for ratings, reviews, videos and information on scheduling Richard Noble for an upcoming live or virtual event.
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