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Barry Wacksman

EVP, Global Chief Strategy Officer, R/GA

EVP, Global Chief Strategy Officer, R/GA

Travels From Travels From:
New York, NY, USA
Speaking Fee Speaking Fee:
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Barry Wacksman Biography

Barry Wacksman is the EVP, Global Chief Strategy Officer, with global responsibility for all three of R/GA’s strategic functions - Insights and Planning, Marketing Sciences, and Business Transformation - while continuing to lead the global business development team. Barry is the coauthor of Connected by Design (2014, Jossey-Bass/Wiley), and his articles have been published in a wide variety of industry publications. He has presented on topics pertaining to the digital age at conferences and events around the world. Barry is a key architect of R/GA’s vision of "connected by design", which focuses on growing brands through a connected ecosystem of products, services, and communications.

Barry Wacksman is the Global Chief Strategy Officer of R/GA, overseeing all of R/GA’s strategic practices, from consulting to insights to data. He also oversees the global business development team. Barry is a key architect of R/GA’s vision of the “Connected Age,” which focuses on growing brands through a connected ecosystem of products and services. His articles have been published in a wide variety of industry publications. He has presented on topics pertaining to strategy, innovation, design and technology at conferences and events around the world.

Barry is the co-author of Connected by Design (2014, John Wiley and Sons) where he developed the concept of Functional Integration to describe the business models of market leaders like Apple, Google and Amazon as well as the emergence of new categories like the connected home, the connected car and connected financial services.

Since joining R/GA in 1999, the company has grown organically from an agency of under 50 employees to one employing over 2,000 staff in 18 offices globally. Barry led the charge to acquire many of the world-class brands that make up R/GA’s client roster, from Nike to Samsung to Google to Verizon to Unilever.

Barry serves as Chairperson of the board of Miami Ad School and also serves on the board of directors of the American Association of Advertising Agencies, the American Advertising Federation, the Advertising Educational Foundation and Pilobolus Dance Theatre.

He graduated from Ohio State University with a B.A. in philosophy and was a Ph.D. candidate in philosophy at Syracuse University.

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Speaker profile last updated by AAE Talent Team on 05/18/2024.

Barry Wacksman Videos

Barry Wacksman Books

  • Connected by Design: Seven Principles for Business Transformation Through Functional Integration
    Connected by Design: Seven Principles for Business Transformation Through Functional Integration

FAQs on booking Barry Wacksman

  • How do I book Barry Wacksman to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Barry Wacksman for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Barry Wacksman, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Barry Wacksman or any other speaker of your choice.
  • What are the speaker fees for Barry Wacksman

    Speaking fees for Barry Wacksman, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Barry Wacksman are for live events and for virtual events. For the most current speaking fee to hire Barry Wacksman, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Barry Wacksman speak about?

    Barry Wacksman is a keynote speaker and industry expert whose speaking topics include Business, Communication, Consulting, Data, Marketing, Strategic Leadership, Technology.
  • Where does Barry Wacksman travel from?

    Barry Wacksman generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Barry Wacksman’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Barry Wacksman for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Barry Wacksman for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Barry Wacksman or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Barry Wacksman is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Barry Wacksman for your event is available upon request. Barry Wacksman generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Andrew Rashbass, Arielle Gross, Karuna Rawal, Dwayne Doherty and Suzanne Powers. Contact All American Speakers for ratings, reviews, videos and information on scheduling Barry Wacksman for an upcoming live or virtual event.

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