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Jacob Jacoby

Merchants' Council Professor in Retail Management and Consumer Behavior

Jacob Jacoby

Jacob Jacoby

Merchants' Council Professor in Retail Management and Consumer Behavior

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Professors, University Speakers
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Jacob Jacoby Biography

Jacob (Jack) Jacoby is a Professor of Marketing at the Stern School of Business, New York University, where he holds an endowed chair as the Merchants Council Professor of Retail Management and Consumer Behavior. Professor Jacoby earned a B.A. and M.A. from Brooklyn College, and a Ph.D. from Michigan State University, all in Psychology. He has won numerous research awards, including the American Marketing Association's Harold H. Maynard Award, the American Academy of Advertising's "Outstanding Contribution to Advertising" award, the Society of Consumer Psychology's bi-annual "Distinguished Scientist Award," and the Fellow award from the Association for Consumer Research. He recently was identified as a Legend in Consumer Behavior by Sage Publications who will be re-publishing many of his articles and chapters as an eight volume compendium.

Professor Jacoby's research, portions of which have been funded by the National Science Foundation and the American Association of Advertising Agencies, has focused on consumer decision making, especially on the impact that external factors (such as advertising and packaging) have on decision making and behavior. Other major research streams have included information overload, consumer comprehension and miscomprehension of advertising communications, perceived product quality, brand loyalty, and developments and research methodology, particularly behavioral simulations. His current research focuses on public policy issues regarding trademark and advertising law (e.g., deceptive advertising).

In addition to six books and numerous book chapters, Professor Jacoby has published articles in a wide range of journals, including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, Journal of Marketing, American Psychologist, Journal of Experimental Social Psychology, Educational and Psychological Measurement, Public Opinion Quarterly, Journal of Applied Psychology, Computers in Human Behavior, Journal of Public Policy and Marketing, Journal of Behavioral Finance, Journal of Advertising Research, the Trademark Reporter, Roger Williams University Law Review, Cardozo Arts and Entertainment Law Journal and Marquette Intellectual Property Law Review. Professor Jacoby has served terms as President of the American Psychological Association's Society of Consumer Psychology (in 1974) and President of the Association for Consumer Research (in 1975).

At the Stern School, he has taught Consumer Behavior in the undergraduate, M.B.A and Ph.D. programs, Research Methods in the M.B.A and Ph.D programs, and Introductory Marketing and Advertising Management in the undergraduate program.

Professor Jacoby earned a Ph.D. in Social Psychology from Michigan State University and both an M.A. and B.A. in Psychology at Brooklyn College.

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  • What topics does Jacob Jacoby speak about?

    Jacob Jacoby is a keynote speaker and industry expert whose speaking topics include Professors, University Speakers.

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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jacob Jacoby or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

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Jacob Jacoby is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Jacob Jacoby for your event is available upon request. Jacob Jacoby generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Nik Bhatia, Jerome De Henau, Patrick Luce, Scott J. Van Pelt and Olaf Groth. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jacob Jacoby for an upcoming live or virtual event.

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