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Rita Clifton

International branding expert and business leader; Former Chief Executive & Chairman of Interbrand

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Rita Clifton Biography

On graduating from Cambridge University, Rita began her career in advertising. She joined Saatchi & Saatchi in 1986 and worked with a wide range of the agencys highest profile clients including British Airways, Procter & Gamble, 3i, Campbells Foods, Visa International, PowerGen, Schweppes and BT. She set up the agencys ground-breaking Green Unit, and co-founded The Futures Group, which looked at the impact of new technology and the new millennium on people, brands and businesses. Rita was promoted to Director of Strategy at Saatchis in 1992, and to Vice-Chairman in 1995.

In 1997, she was invited to join Interbrand, the worlds leading brand consultancy and pioneer of Brand Valuation, as Chief Executive in London; in January 2002 she became Chairman. In her time at Interbrand, she has introduced a range of new services, including internal brand management, digital branding, brand equity tracking and brand futures. Interbrand also publishes the definitive, widely quoted annual league table of the worlds 100 most valuable brands, and clients have included most of the worlds leading businesses and just about every type of organisation and sector, whether large, small or not for profit.

Rita also features regularly on a wide variety of TV and radio programmes on business, brand, marketing and communication issues, including CNN, the Money Programme, BBC Breakfast, Channel 4 News, BBC World Service, the Today programme and Radio Five Live. She is also in great demand as a speaker at conferences around the world on subjects as diverse as innovation, leadership, corporate reputation, communicating sustainability and nation branding amongst many others. She has been a columnist for The Observer, Marketing Week and Retail Week and a reviewer for Management Today and the Financial Times. Her writing has included Interbrands book The Future of Brands, the APGS How to Plan Advertising and most recently The Economist book Brands and Branding .

She has worked with Jonathon Porritt for many years on environmental and sustainability issues, most recently as a member of the Governments Sustainable Development Commission and the Sustainable Consumption Roundtable. She also sits on the Advisory Board of the Judge Business School at Cambridge University, on the Editorial Board of the Journal of Brand Management, and on the Business Advisory Board for the Duke of Edinburghs Award. She is a fellow of the Royal Society for Arts, a member of the Marketing Group of Great Britain, the Marketing Society, the Market Research Society, the Account Planning Group and the Institute of Practitioners in Advertising. She has chaired several industry committees, including the Code of Advertising Practice to Children.

Rita joined the board of Dixons Group plc (now DSG international plc) as a non executive director in September 2003 and became non-executive chairman of Populus, the opinion pollster to The Times, in 2004. Her most recent non-executive directorship is with EMAP plc

Videos
Books
Brands and Branding, Second Edition (Economist Books)

Brands and Branding, Second Edition (Economist Books)

FAQs
  • HOW TO BOOK Rita Clifton?

    Our booking agents have successfully helped clients around the world secure talent like Rita Clifton for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Rita Clifton, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Rita Clifton or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Rita Clifton?

    Booking fees for Rita Clifton, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Rita Clifton, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Rita Clifton?

    All American Entertainment has successfully secured celebrity talent like Rita Clifton for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Rita Clifton for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Rita Clifton or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Rita Clifton or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

International branding expert and business leader; Former Chief Executive & Chairman of Interbrand

Travels From:
London, UK
Speaking Fee:

Rita Clifton Biography

On graduating from Cambridge University, Rita began her career in advertising. She joined Saatchi & Saatchi in 1986 and worked with a wide range of the agencys highest profile clients including British Airways, Procter & Gamble, 3i, Campbells Foods, Visa International, PowerGen, Schweppes and BT. She set up the agencys ground-breaking Green Unit, and co-founded The Futures Group, which looked at the impact of new technology and the new millennium on people, brands and businesses. Rita was promoted to Director of Strategy at Saatchis in 1992, and to Vice-Chairman in 1995.

In 1997, she was invited to join Interbrand, the worlds leading brand consultancy and pioneer of Brand Valuation, as Chief Executive in London; in January 2002 she became Chairman. In her time at Interbrand, she has introduced a range of new services, including internal brand management, digital branding, brand equity tracking and brand futures. Interbrand also publishes the definitive, widely quoted annual league table of the worlds 100 most valuable brands, and clients have included most of the worlds leading businesses and just about every type of organisation and sector, whether large, small or not for profit.

Rita also features regularly on a wide variety of TV and radio programmes on business, brand, marketing and communication issues, including CNN, the Money Programme, BBC Breakfast, Channel 4 News, BBC World Service, the Today programme and Radio Five Live. She is also in great demand as a speaker at conferences around the world on subjects as diverse as innovation, leadership, corporate reputation, communicating sustainability and nation branding amongst many others. She has been a columnist for The Observer, Marketing Week and Retail Week and a reviewer for Management Today and the Financial Times. Her writing has included Interbrands book The Future of Brands, the APGS How to Plan Advertising and most recently The Economist book Brands and Branding .

She has worked with Jonathon Porritt for many years on environmental and sustainability issues, most recently as a member of the Governments Sustainable Development Commission and the Sustainable Consumption Roundtable. She also sits on the Advisory Board of the Judge Business School at Cambridge University, on the Editorial Board of the Journal of Brand Management, and on the Business Advisory Board for the Duke of Edinburghs Award. She is a fellow of the Royal Society for Arts, a member of the Marketing Group of Great Britain, the Marketing Society, the Market Research Society, the Account Planning Group and the Institute of Practitioners in Advertising. She has chaired several industry committees, including the Code of Advertising Practice to Children.

Rita joined the board of Dixons Group plc (now DSG international plc) as a non executive director in September 2003 and became non-executive chairman of Populus, the opinion pollster to The Times, in 2004. Her most recent non-executive directorship is with EMAP plc

Rita Clifton Videos

  • Rita Clifton on Brands in Digital Age - YouTube
    2 Oct 2017 ... Rita Clifton on Brands in Digital Age. Blue Events. Loading... Unsubscribe from Blue Events? Cancel Unsubscribe. Working.
  • Rita clifton - Brands in a digital age - YouTube
    Mar 23, 2017 ... Rita Clifton joins a panel of leading brand and advertising experts in London to talk about the future of brands in a digital age.
  • Rita Clifton Keynote Speaker - YouTube

Rita Clifton Books

FAQs on booking Rita Clifton

  • How to book Rita Clifton?

    Our booking agents have successfully helped clients around the world secure talent like Rita Clifton for both live and virtual events for over 20 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Rita Clifton, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Rita Clifton or any other celebrity of your choice.
  • How much does it cost to book Rita Clifton?

    Booking fees for Rita Clifton, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Rita Clifton, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Rita Clifton?

    All American Entertainment has successfully secured celebrity talent like Rita Clifton for clients worldwide for more than 20 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Rita Clifton for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Rita Clifton or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Rita Clifton or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Rita Clifton is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Rita Clifton for your event is $20,000 - $30,000. Rita Clifton generally travels from LondonUK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dyana Valentine, Dr. Nido Qubein, Geoffrey Moore, Kathy Ireland and Barbara Corcoran. Contact All American Speakers for ratings, reviews, videos and information on scheduling Rita Clifton for an upcoming live or virtual event.

Rita Clifton Speaker Videos

  • Rita Clifton on Brands in Digital Age - YouTube
    2 Oct 2017 ... Rita Clifton on Brands in Digital Age. Blue Events. Loading... Unsubscribe from Blue Events? Cancel Unsubscribe. Working.
    Rita clifton - Brands in a digital age - YouTube
    Mar 23, 2017 ... Rita Clifton joins a panel of leading brand and advertising experts in London to talk about the future of brands in a digital age.
  • Rita Clifton Keynote Speaker - YouTube
    Branding Democracy: Rita Clifton at TEDxHousesofParliament ...

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Rita Clifton

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

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