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Herb Sorensen

Herb Sorensen, Ph.D. and Paco Underhill have been called the “Yin and Yang” of observational shopper research. Herb is currently the Global Scientific Director, TNS Shopper Insights, serving Fortune 100 retailers and consumer packaged goods manufactur

Herb Sorensen, Ph.D. and Paco Underhill have been called the “Yin and Yang” of observational shopper research. Herb is currently the Global Scientific Director, TNS Shopper Insights, serving Fortune 100 retailers and consumer packaged goods manufactur

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Portland, OR, USA
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Herb Sorensen Biography

  Herb Sorensen and Paco Underhill have been called the “Yin and Yang” of observational shopper research. Herb’s unique presentations on shopping will challenge and entertain practitioners and the deeply curious alike, including retailers, consumer product goods brands, architects and store designers, consumer trend watchers.  He has spoken throughout the world and in the last six months at Stockholm School of Economics, Shopper Insights Conference in Chicago and for industry groups and companies on a seven-city speaking tour of Asia.While Herb speaks on a variety of topics, his two most popular presentations include:

 Game Changing Retail: counter-intuitive strategies for understanding today’s hurried shopper

 Return to Personal Selling at Retail: what Amazon.com and medieval horse fairs can teach today’s businesses.

Herb is currently the Global Scientific Director, TNS Shopper Insights, serving Fortune 100 retailers and consumer packaged goods manufacturers in North America, Europe, Asia, Australia and South America for over 35 years.  Dr. Sorensen’s unique perspective, based on tracking millions of shopping trips throughout the world is the subject of Inside The Mind of the Shopper published by Wharton School Publishing, and released May 2009.

Fast Company Magazine named him one of its top 50 Innovators. He has been quoted in The Wall St. Journal, Forbes, Business Week, MSNBC, Supermarket News, and Progressive Grocer. He is a member of Retail Wire's Brain Trust and has received numerous awards for his ground-breaking work in re-thinking how retailers and manufacturers can tap into the power of the mind of the shopper.

Dr. Sorensen's insights are game-changing, moving beyond marketing or simple ethnography. His unique presentations on shopping will challenge and entertain practitioners and the deeply curious alike.

  “Herb has a unique delivery.  He shares his passion for understanding shoppers with adisarming, down-to-earth style that really connects with his audiences.” --Al McClain, CEO, Retail Wire

 

Herb Sorensen Videos

FAQs on booking Herb Sorensen

  • How do I book Herb Sorensen to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Herb Sorensen for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Herb Sorensen, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Herb Sorensen or any other speaker of your choice.
  • What are the speaker fees for Herb Sorensen

    Speaking fees for Herb Sorensen, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Herb Sorensen are for live events and for virtual events. For the most current speaking fee to hire Herb Sorensen, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Herb Sorensen speak about?

    Herb Sorensen is a keynote speaker and industry expert whose speaking topics include Authors, Business, Business Growth, Innovation.
  • Where does Herb Sorensen travel from?

    Herb Sorensen generally travels from Portland, OR, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Herb Sorensen’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Herb Sorensen for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Herb Sorensen for your next private or corporate function.
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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Herb Sorensen or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Herb Sorensen is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Herb Sorensen for your event is $10,000 - $20,000. Herb Sorensen generally travels from Portland, OR, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Bernard Marr, Alberto Savoia, Grant McCracken, Daniel Suarez and Ed Gavagan. Contact All American Speakers for ratings, reviews, videos and information on scheduling Herb Sorensen for an upcoming live or virtual event.

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