Vic Strecher

Vic Strecher is a behavioral scientist, innovator, and professor at the University of Michigan School of Public Health, known for work in behavior change, digital health communication, and well-being. Strecher is the founder of JOOL Health, a company that applies the science of purpose, mobile technology, and big data analytics to help individuals align their lives with personal values. His academic leadership includes founding the University of Michigan Center for Health Communications Research and launching HealthMedia, a digital health coaching company acquired by Johnson & Johnson.

Strecher’s research and public speaking emphasize the impact of purpose in life, a theme explored in books such as "Life On Purpose." He has delivered keynote addresses at conferences including the JMP Discovery Summit, sharing scientific insights and personal experiences. Strecher’s TEDMED talk is recognized among public health presentations, and his online course on finding purpose has reached a global audience.

Strecher has received national and international recognition, including two Smithsonian Awards, the Health Evolution Partners Innovations in Healthcare Award, and the University of Michigan Distinguished Innovator Award. As an educator and public speaker, Strecher advocates for intentional living and well-being through research and presentations in the fields of behavioral science, digital health, and wellness.