Tefi Pessoa

Tefi Pessoa, known online as @HelloTefi, is a Latina content creator and cultural commentator recognized for her presence in digital media. Pessoa gained prominence through her candid and engaging content on TikTok and Instagram, where she has built a following of nearly 2 million on TikTok and hundreds of thousands more on Instagram.

Her career began with a YouTube talk show, which ended during the pandemic, leading her to focus on sharing pop culture analysis, humor, and advice across social media platforms. This approach has contributed to her reputation as the internet’s big sister.

Pessoa has hosted and co-hosted digital and television talk shows, including Prime Video’s "Influenced," executive-produced by Hello Sunshine. She discusses trending topics and interviews notable guests, expanding her influence beyond social media. Pessoa has contributed an advice column for The Cut and launched her podcast, "Tefi Talks," demonstrating her versatility in media and her ability to connect with audiences across multiple formats. Her public appearances include creating TikToks with Barack Obama, interviewing celebrities on the red carpet, and being featured on major platforms such as Drew Barrymore’s show, highlighting her impact in mainstream media.

Pessoa is recognized for her commitment to representing the Latinx community and has been named to the TIME100 Creators list. She openly addresses the challenges of maintaining relevance in digital media and emphasizes the importance of community, pride, and vulnerability. Through her storytelling and public speaking, Pessoa continues to engage her audience, challenge stereotypes, and contribute to conversations about Latina leadership in the digital age.