Tara Button

Tara Button is an author, eco-campaigner, and entrepreneur known as the founder and CEO of BuyMeOnce, an online platform focused on identifying and selling durable, long-lasting products. Button's career began in advertising, where her experience as a copywriter influenced her perspective on consumer culture. After receiving a Le Creuset cooking pot, she developed the idea for BuyMeOnce, motivated by concerns about planned obsolescence and overconsumption. The platform operates on the principle that purchasing long-lasting products benefits both the environment and consumer well-being.

Following significant media attention, Button transitioned from advertising to focus on BuyMeOnce full-time. The platform has been featured in major UK newspapers and on television in the United States, and has partnered with numerous ethical brands, offering more than 2,000 products across its UK and US sites. BuyMeOnce secured funding through Crowdcube, with investment from Green Angel Syndicate, supporting its mission in the sustainable retail sector. Button also co-founded The Beagle Button, an AI-powered tool designed to facilitate sustainable shopping.

Button's personal journey from a self-described shopaholic to an advocate for mindful consumption informs her public speaking and writing. Her book, "A Life Less Throwaway," published by HarperCollins in the UK and Penguin Random House in the US, outlines her philosophy of mindful curation and provides practical guidance on resisting marketing tactics, decluttering, and choosing products designed for longevity. The book has been translated for international audiences and achieved bestseller status on Amazon.

As a keynote speaker, Button has addressed audiences at Cambridge University, UCL, Nottingham Trent University P.L.A.T.E. conference, and Reuse-Conex conference in Boston. She is a regular commentator on BBC Radio, discussing sustainability and product longevity, and has spoken at events including Wilderness Festival and Ideal Home Show. Recognized as a thought leader in the circular economy, Button offers expertise in entrepreneurship, sustainable product design, and the psychology of consumerism, drawing on her background in advertising and sustainable business.