TaChelle Lawson

TaChelle Lawson is an author, entrepreneur, and internationally recognized public speaker whose work influences how corporations approach diversity and inclusion. Lawson is known for her expertise in business growth strategy and transformative leadership, providing guidance to C-suite executives and leadership teams in both the public and private sectors.

Lawson founded FIG Strategy & Consulting, initially focusing on brand strategy within the hospitality and food and beverage industries. The firm later shifted its focus to address the impact of corporate diversity, equity, and inclusion (DEI) commitments on brand reputation and consumer perception. Lawson educates executive leaders on the strategic role of DEI as critical performance drivers, emphasizing the importance of aligning these initiatives with overall business objectives.

Central to Lawson’s philosophy is the belief that diversity and inclusion should be treated as essential revenue-generating activities. She encourages organizations to move beyond traditional metrics and build dynamic workforces that reflect the diversity of global society. With more than two decades of experience in hospitality, food and beverage, and luxury retail, Lawson combines data-driven insights with practical industry knowledge to help clients enhance revenue and strengthen brand equity. Her areas of focus include advocacy for women in business, multigenerational workforce management, and cultural transformation.

FIG Strategy & Consulting delivers tailored strategies across sectors such as Gaming, Hospitality, Retail, Technology, and Transportation. Lawson’s client portfolio includes brands such as Louis Vuitton, Lexus, Mercedes-Benz, Lamborghini, Porsche, Lancôme, Red Bull, Coca-Cola, Harley-Davidson, Heineken, and Tyson Foods. Her strategic work also extends to events and organizations including America’s Cup, U.S. Open, Sonoma Motor Speedway, James Beard Foundation, and the City of Las Vegas.

Lawson is the author of "Black is NOT a Credential" and advises CEOs on navigating organizational challenges and identifying growth opportunities. She has announced a forthcoming book, "Culture Crisis: Inside America’s Outrage Economy," which explores corporate culture and the forces shaping it.

As a speaker, Lawson addresses topics such as business development, corporate culture, and crisis management, highlighting the competitive advantages organizations can achieve through strategic diversity and inclusion. She routinely speaks to audiences numbering in the thousands.

Lawson holds D&I certification from Cornell University, is Diverse Business Certified by the Tuck Business School at Dartmouth College, and is a graduate of the Goldman Sachs 10,000 Small Businesses program. She serves on the Leadership Advisory Board at UNLV, is president of NAWBO Southern Nevada, sits on the Advisory Council for the National Bar & Restaurant Expo, serves on the DEIB Advisory Board for HR.com, and is a member of the National Diversity Council.