Shawna Suckow

Shawna Suckow, CSP, CVP, CMP, is recognized for her expertise in consumer behavior, sales, and marketing. For 15 years, Suckow served as a corporate buyer, managing multi-million-dollar budgets and evaluating thousands of pitches, promotions, and follow-ups. She founded an association of senior-level buyers with 2,500 members across North America, providing her with a unique perspective that informs her work as a keynote speaker and consultant.

With two decades of specialized knowledge in buyer psychology and modern marketing, Suckow is known as The Buyer Insider, offering insights from the customer perspective. She presents to audiences worldwide, focusing on strategies that help organizations differentiate themselves, build trust, and stand out in competitive markets. Her presentations combine data-driven research, real-world case studies, and humor, and her sessions have been recognized with high audience ratings and "Session of the Year" honors at numerous events.

Suckow is the author of several best-selling books, including "The Roaring Twenties: Marketing & Selling Better in the Post-Pandemic Decade," which was recommended by Forbes as a top marketing book. Her book "Small Is Your Superpower" challenges traditional marketing approaches and demonstrates how businesses can leverage their size and uniqueness to connect with today's customers. Suckow specializes in translating buyer psychology into trust-first marketing strategies, advocating for practical approaches that build loyalty and drive results.

Her professional achievements include earning the CSP designation, held by fewer than 5 percent of speakers worldwide. Suckow has been recognized by the Women's Economic Forum with the Iconic Woman award, named to the Global Top 100 Women Speakers in Business & Tech, and listed among Planners' Favorite Speakers. She has also been featured in Successful Meetings Magazine's 25 Most Influential People in the Meetings Industry for three consecutive years. Suckow delivers candid, actionable insights to audiences ranging from Fortune 500 companies to small business owners, focusing on effective sales and marketing strategies that drive business growth.