Patrick Ward

Patrick Ward is a B2B marketing executive and entrepreneur recognized for his role as vice president of marketing at Rootstrap, a custom software development agency serving clients such as MasterClass, Google, Tony Robbins, and Snoop Dogg. With more than a decade of experience in advertising agencies, finance, ad tech, and enterprise software, Ward established Rootstrap's marketing department, expanding it from a single person to a team of 11 and contributing to the company's revenue growth from $5 million to $25 million. During his tenure, Rootstrap appeared on the Inc. 5000 list of fastest-growing companies in America for four consecutive years and achieved the 35th position on Clutch's Top 1000 Global B2B Service Providers. The company also received two Webby Awards for digital excellence.

Ward is a writer whose expertise in international brand strategy and B2B marketing has been featured in Forbes, Ad Age, Fast Company, Morning Brew, HuffPost, and Business Insider. He is a member of the Forbes Communications Council and serves as co-chair of the Executive Marketing Channel at Pavilion, a community for sales and marketing leaders at growth-focused companies. Ward is also a contributing member of the Ad Age Executive Collective. He was named Mentor of the Year by Pavilion Revenue Collective and included in Marquis Who's Who for his leadership in B2B marketing.

Ward is the author of "Marketing Transformation: Why Your Marketing Mindset is Holding Your Organization Back," which appears in the Amazon best-selling "Money Matters" series. He is an experienced public speaker, having taught marketing workshops at General Assembly, Nonprofit Learning Lab, Serendipity Labs, and California Lutheran University. He has also guest lectured at the University of Southern California on AI and technology disruption and at the University of North Carolina on leadership. Ward has spoken at events including the Influencer Marketing Conference & Expo in Los Angeles.

In addition to his work at Rootstrap, Ward founded NanoGlobals, a platform supporting mid-size technology companies with global expansion through remote hiring, offshoring, and international market entry strategies. His career path, from an ad agency in Sydney to the Los Angeles tech marketing sector, demonstrates a blend of creative storytelling, data-driven strategy, and entrepreneurship, establishing him as a knowledgeable voice in B2B marketing and digital transformation.