Mike Haldane

Mike Haldane is a business executive, entrepreneur, and author with a career spanning more than two decades in growth strategy, commercial innovation, and business development. Haldane has held individual contributor, management, director, and senior executive roles at companies including Maytag, Intel, 3M, Wolters Kluwer, and Fortive, as well as organizations of varying sizes. He founded MarketWise, a strategy consulting firm specializing in helping companies develop and implement growth strategies.

Haldane’s experience includes senior executive positions in commercial operations, marketing, business development, process optimization, and general management. He holds a Bachelor of Science in marketing, a Master of Business Administration in management, and certificates in Six Sigma, with significant expertise in lean methodologies. Haldane developed the concept of selling GTT’s solutions as a service rather than as hardware, contributing to the adoption of SaaS sales at GTT.

As an author, Haldane has written "Surviving Cancer" and "Built from Bricks." He co-authors white papers on industry trends and best practices and is the creator and frequent co-host of the "Let's Talk Growth" podcast, where he discusses business growth strategies and challenges with industry experts. MarketWise is a registered supplier of market research and marketing strategy to the U.S. federal government.

Haldane’s speaking engagements began with Intel’s Reseller Products Division and have included presentations for Imation, 3M, Wolters Kluwer, Fortive, and Calsense, addressing audiences of up to 500. As a keynote speaker, he covers topics such as "Surviving Cancer – A Story of Perseverance After Tragedy," "Built from Bricks – How to Construct and Launch a Successful as a Service Business," "Leadership First – A Practical Guide to Employee Engagement," and "Hope isn't a Strategy – The Importance of Unbiased Market Research, Great Strategy and Flawless Execution."

In addition to commercial leadership, Haldane speaks on motivation and perseverance, drawing from his personal experiences as described in "Surviving Cancer." His approach combines business strategy with personal storytelling, offering audiences practical insights and authentic perspectives on overcoming challenges in business and life.