Percy Robert Miller better known as Master P, is an entrepreneur, businessman, marketing expert and rap artist. He is the founder and CEO of No Limit Enterprises. At one time Master P was one of the wealthiest men under the age of 40 in North America, with an estimated net worth of $400 million. As a child, life was not easy for Master P growing up in New Orleans' Calliope Projects in the city's 3rd Ward. Miller was gifted in the sport of basketball and used his potential to attain a scholarship to attend a college scholarship to the University of Houston, where he studied the subject of business. In the late 1980's Miller obtained $10,000 and used this money to start his own record store in Oakland called No Limit records.
In 1991 he cut his first album, Get Away Clean, under the name Master P for the tiny In A Minute label. While the first two Master P albums sold negligibly at first, he was quickly learning the rudiments of both the record business and the hardcore rap market, and in 1994, Miller observed that while major labels were shunning hard-edged "gangsta rap" in a desire to avoid controversy, there was still a large and loyal market for street-level hip hop. That year, Master P dropped his third album, the more accomplished 'The Ghetto's Tryin' to Kill Me!', on his own No Limit Records label. Master P sold this album out of the trunk of his car yet still managed to sell an impressive 250,000 copies without the benefit of national distribution.
Then Master P decided to sign his two brother (C-murder and Silkk the shocker) to his No Limit label. The three Millers together recorded with the name TRU, while rappers Mystikal and Mia-X also recorded platinum-plus releases for No Limit. Artists before Master P were focused on the popularity and glamour that being a hip hop artist brings instead of focusing on the financial benefits that could've be gained. All that changed in 1996 when Master P signed a ground breaking music distribution deal with Priority Records, one where No Limit Records would retain 100% ownership of their Master Recordings and keep 85% of their record's sales while giving Priority 15% in return for pressing and distribution. This deal caused Master P to make millions off of it. After this people's eyes were opened and they realised the amount of money that could be made by entering into the hip hop business.
Master P went further by investing most of the money he was making into other ventures outside of the hip hop community, with things such as rims, clothing lines, films and things of the sort. This caused No Limit to receive over $110 in the year of 1998 only. By 1999 Master P built an empire worth $400 million in 4 short years according to Fortune magazine, a feat never matched in Hip Hop history.
No Limit Records went on to release many albums from artists such as Snoop Dogg, Mystikal, Mia X, Fiend, Mean Green, TRU, Chopper, Magic, Kane and Able, Short Circuit, Big Ed, Lil Soldiers, Ghetto Commission, Ms. Peaches, Mercedes, Soulja Slim, Black Soprano, Currency,Italy, Moby Dick, King George, Skull Duggery, Sons of Funk, and Miller's siblings Silkk Tha Shocker and C-Murder and Lil Romeo and Lil V. But as they say all good things come to past as which was the case with No Limit records.
In 2004, Master P's No Limit Records filed for bankruptcy. He started a new label The New No Limit records, but released far fewer records than his previous label. In 2005, Master P started a new label called Guttar Music Entertainment.
Master P is also an actor and film producer, appearing in both movies and television. He has made guest appearances on "CSI: NY", "Oz", "Moesha",'Dancing with the Stars, and his son's series Romeo! which aired on Nickelodeon. His film appearances include the comedy "Uncle P," "Lockdown", "I Got The Hook Up", "Foolish", "Hot Boyz", "Bout It da Movie", "MP Da Last Don", "Gone in 60 Seconds", "Takedown", "Scary Movie 3", "Decisions", "Hollywood Homicide" and "Still Bout It".
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