Jonathan R. Copulsky

Jonathan R. Copulsky is a professor of management at Northwestern University's Kellogg School of Management, specializing in marketing strategy, branding, and competitive intelligence. Copulsky focuses on how businesses leverage data and insights to gain a competitive advantage, drawing from extensive academic research and consulting experience with Fortune 500 companies. His book, "Brand Flip," examines consumer engagement in the digital age, while "Neuro: The New Science of Branding" explores the neuroscience behind effective marketing, blending psychology with business strategy. These publications, along with numerous articles in leading academic journals, highlight his ability to translate complex marketing concepts into practical frameworks for corporate audiences.

In keynote speeches and executive workshops, Copulsky addresses competitive strategy and innovation, frequently speaking at conferences on leadership and market disruption. He has presented to global audiences, sharing strategies from his advisory work with major firms, where he supports organizations in building resilient brands amid technological change. His presentations combine analytical rigor with storytelling, providing actionable insights for business leaders.

Copulsky contributes to business thought leadership through research and public engagements, with a focus on topics such as AI-driven marketing and sustainable growth. His experience navigating competitive challenges in dynamic markets is a recurring theme in his talks, offering guidance for executives managing uncertainty and change.