Drew Eric Whitman

Drew Eric Whitman, known professionally as Dr. Direct, is a marketing expert, author, and keynote speaker specializing in advertising psychology and direct-response marketing. With nearly four decades of experience in direct-response advertising, Whitman developed his expertise in agency settings and has worked with organizations ranging from small businesses to Fortune 500 companies, including Day-Timers, Advertising Specialty Institute, American Legion, Texaco, and Combined Life Insurance Company of America.

Whitman began his career after graduating from Temple University with a degree in advertising. His interest in advertising started early, creating direct-response catalogs for his classmates at age 11. This early experience laid the foundation for a career focused on persuasive business communication and advertising psychology.

He is the author of "Cashvertising," a copywriting and consumer psychology book translated into multiple languages. His other works include "Cashvertising Online," which addresses online marketing strategies, and "Brain Scripts for Sales Success," which explores consumer psychology through practical scripts. "Smashvertising" presents his Cashvertising Clinic seminar in a graphic novel format. These publications are widely used by marketers, entrepreneurs, and sales professionals seeking to improve advertising effectiveness and conversion rates.

Whitman has delivered keynote speeches and training sessions on advertising psychology, copywriting, and sales to audiences worldwide, including business owners at events such as Affiliate World Europe Conference in Berlin. As founder of Whitman Strategic, he advises businesses on creating effective advertising and addressing issues that impact response rates. Whitman is recognized for his contributions to advertising psychology and direct-response marketing.