Don Cooper

Don Cooper’s sales career began at the age of seven when he started selling seeds and greeting cards door-to-door. Over the years, he honed his skills, selling a wide range of products and services to both consumers and businesses throughout high school, college, and beyond. His last "real job" was with a Washington, D.C. delivery company, where he led the business to grow by an impressive 38% annually, proving his deep knowledge and expertise in sales.

However, Cooper recognizes that being an expert in a subject doesn’t always translate to being an engaging speaker. We've all experienced presentations by experts who were so dry or technical that it was hard to stay awake. Cooper, however, combines his sales acumen with a performer’s background that includes acting on stage and film, performing with the Ringling Brothers, Barnum & Bailey Circus, and even entertaining audiences at The Improv comedy club. This diverse experience allows him to connect with audiences, keeping them engaged and entertained for hours.

By blending his sales expertise with his performance skills, Cooper delivers industry-specific, research-backed programs that provide unique insights and practical tools. He customizes his presentations for each company and audience, ensuring that participants walk away with actionable strategies they can implement immediately. As a result, Cooper is often the highest-rated speaker at conferences and has a loyal following of corporate clients who invite him back year after year.

Tired of hearing vague, overused sales advice? Cooper offers a refreshing alternative. Instead of simply telling salespeople to "do more prospecting" or "close the sale," he teaches a seven-step process that makes prospecting easier and more efficient. He dives into the real reasons closing is challenging and provides concrete, custom questions tailored to the specific needs of your group. For those ready to ditch conventional wisdom and embrace fresh, innovative approaches to sales, Don Cooper is The Sales Heretic™—the expert you’ve been waiting for.