Crystal Bui

Crystal Bui is an Emmy-nominated, Edward R. Murrow Award–winning former television news reporter, CEO of a global public relations and media strategy firm, bestselling author, and working actor — a rare combination that lets her speak with equal authority from the newsroom, the boardroom, and the screen. She spent nearly a decade reporting live on-camera for NBC, ABC, and CBS affiliates in major cities like New York City, Atlanta, and Minneapolis, covering some of the most consequential breaking-news stories of the era: high-stakes investigations into violent crime, civil unrest, and the human lives behind the headlines. That frontline work earned her an Edward R. Murrow Award — one of broadcast journalism's highest honors — alongside an Emmy nomination.

After years of carrying other people's stories to air, she felt the pull to tell her own. Her memoir, “More To Tell,” was written from a simple conviction: truth, fully told, can change minds and shift outcomes. It became a bestseller in journalist biographies, is now taught in university courses, and is the subject of adaptation interest.

On screen, Bui stars in Tyler Perry's “Duplicity,” which premiered as Amazon's #1 global film, and Hulu's “Reasonable Doubt,” with additional roles coming out this year. Off screen, she runs Spotlight Communications Group, a public relations and media consulting firm advising law firms, Fortune 500 executives, and global organizations on media strategy, publicity, and high-stakes crisis communication.

The daughter of Vietnamese refugees, a former Junior Olympic competitive swimmer, and a Tufts University graduate in English Literature and Women’s Studies, Bui brings audiences the same instinct that drove her news reporting: every story, told well, can sway a verdict, command a room, or move people to act.