Casey Brown

Casey Brown is a recognized pricing expert in the business sector, known for combining technical expertise with entrepreneurial insight to assist organizations in optimizing revenue strategies. Brown began her career as an engineer at General Electric, contributing to research and development as well as manufacturing, and holds a U.S. patent for her technological work. She has led cross-functional teams and projects at General Electric and other Global Fortune 500 companies. Before founding Boost Pricing, Brown held multiple roles at AkzoNobel, including manager of pricing and senior manager of pricing and business productivity. She is fluent in Spanish, is a certified Six Sigma Black Belt, and holds degrees in chemical engineering, Spanish, and business.

Drawing on extensive corporate experience, Brown established Boost Pricing, a consultancy focused on helping small- and medium-sized privately held businesses—particularly founder-led or family-owned companies—realize their pricing potential. Brown’s reputation as a pricing consultant is built on developing innovative pricing strategies, implementing pricing frameworks, and training teams to drive organizational change and sustainable results. She has assisted more than 1,000 companies in generating over $1 billion in incremental profits.

Brown is also a keynote speaker and author of "Fearless Pricing." She delivered a TEDx talk that has reached millions of viewers. In her keynote presentations, Brown addresses customer negotiation tactics and provides audiences with actionable steps to negotiate and price with confidence. She has been featured alongside thought leaders such as Simon Sinek, Brené Brown, and Amy Cuddy.

Central to Brown’s work is the belief that fear, rather than competition or market forces, is the primary barrier to profitable pricing. She highlights how many businesses leave profits unrealized due to fear, and she offers practical frameworks to transform pricing approaches without increasing volume, headcount, or operational complexity. Through her consulting, speaking engagements, and writing, Brown continues to influence how businesses approach pricing, value, and the confidence required to achieve profitable growth.