Brian G. Burns

Brian G. Burns is a B2B sales strategist, author, and media entrepreneur with more than two decades of experience in enterprise selling. After a career in enterprise software sales, including roles at venture capital-backed companies that resulted in multiple IPOs and acquisitions, Burns focused on educating the sales community. His consulting work is based on an extensive study of hundreds of six-, seven-, and eight-figure deals across various industries, leading to the development of the Maverick Selling Method. This framework aligns the selling process with the prospect's decision process, moving away from traditional relationship-driven or pitch-heavy tactics.

Burns is the author of four books on B2B sales and marketing, including "The Maverick Selling Method: Simplifying the Complex Sale." This book outlines his approach for navigating high-stakes, multi-stakeholder deals and provides a data-driven alternative to established frameworks such as Challenger Sale, SPIN Selling, and Solution Selling. His writing has positioned him as a credible and contrarian voice in the sales industry.

As CEO of The B2B Network of Podcasts, Burns oversees a collection of sales-focused audio content. He is the founder and host of "The Brutal Truth about Sales and Selling," which has attracted a large weekly audience and consistently ranked among the top business podcasts on iTunes. Burns also hosts "The B2B Revenue Leadership Show," a program that helps CEOs, CROs, and CMOs drive revenue through modern, science-backed sales strategies, featuring interviews with revenue leaders across the B2B sector. These shows have established Burns as a prominent voice in professional sales media.

In addition to his podcasts and books, Burns consults with early-stage and growth-stage companies to develop sales strategies, teams, and processes. His approach emphasizes understanding buyer decision-making over traditional sales tactics. Through his writing, podcasts, and advisory work, Burns continues to influence how B2B sales professionals approach sales strategy, enterprise selling, and revenue growth.