Anthony Reeves

Anthony Reeves has spent 20 years figuring out one thing: how brands stay distinctly themselves inside ecosystems that want to make everyone the same. Reeves grew up in one of the loneliest and most hostile places in the world and survived some of the loneliest and most hostile boardrooms on earth. He has the scar tissue to prove it.

At LVMH, Reeves was chief marketing officer of the company's startup house, scaling acquired brands to compete alongside the world’s biggest luxury houses without losing what made them worth acquiring. At Amazon, he led an internal division during the platform's fastest growth period, running Super Bowl campaigns and building the quality standards that determined how every brand showed up on the platform. At WPP, Reeves helped pull Nike off Amazon when the platform was hurting the brand and served as agency of record for Airbnb, scaling its media from $200 million to nearly $800 million per year and helping the company avoid bankruptcy.

As global head of brand and creative at Kohler Co., Reeves took a 152-year-old American brand through a different kind of bet, refusing to use AI-generated people in its advertising and reimagining how products are seen across retail platforms.

Reeves is a three-time Cannes Lions keynote speaker, a Campaign of the Year winner, and the first male recipient of the 3% Conference Award. He is also the author of "Eat the Donkey: Why Great Companies Embrace Discomfort," which debuted in 2026 and received a Kirkus star review, which only 1 percent of indie authors receive. In 2017, Reeves spoke on a major international stage about AI.