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Mary Wells Lawrence

Retired American Advertising Executive

Mary Wells Lawrence

Mary Wells Lawrence

Retired American Advertising Executive

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Mary Wells Lawrence Biography

One of advertising’s all-time greats, Mary Wells Lawrence, shows us the American ad world from the 1950s through the 1980s in all its brilliance, excitement, fun and craziness.

She captures the thrill of being a young copywriter in the 1960s at Doyle Dane Bernbach, working for the dazzling, revolutionary Bill Bernbach (“There was something volcanic [about him] . . . a little like being in the company of Mao or Che or the young Fidel”); how he took on a car rental firm that barely existed, announced to the world it was Number Two and therefore it tried harder—and overnight made the unknown Avis second only to the mighty Hertz; how Bernbach’s “Think Small” campaign made big car–obsessed America fall in love with the unlikely Volkswagen; how his Polaroid ads explained the mysterious instant camera to the public without saying a word.

She writes about leaving Doyle Dane Bernbach (for seven years her Heaven on earth) for a new ad company, and how she made it her own, producing the simple and unforgettable “Plop Plop Fizz Fizz” Alka-Seltzer commercial by getting rid of the cartoon tablet, Speedy, and creating a frothy, luminous commercial composed of nothing but two Alka-Seltzers dropping into a crystal glass of water; how she gave Braniff Airways brilliant visibility by painting its airplanes fresh, vivid colors—and then fell in love with and married the head of the company.

She writes about her campaign for the French tourist bureau and how she used a single image—a country man on a bicycle—that today is still the symbol of France’s rural life . . . how she traveled the world for Betty Crocker’s casserole dishes, how she brought theatricality and fantasy to TV advertising.

She tells how she started Wells Rich Greene and ran it like a movie studio. She writes about the clients and the campaigns . . . how she created a new line of cosmetics—Love—for a conservative drug company (it became one of the most successful cosmetics launches in history) . . . how she helped save American Motors from bankruptcy, redesigned its cars and put together an ad campaign that did the unthinkable—compared its unknown Javelin with Ford’s beloved Mustang . . . how Midas was “Midasized”. . . how, when thousands of Ford dealers had gone out of business, the Ford ads focused not on Ford’s cars but on the dedication of its workers, with the slogan “Quality is Job One”; how she made New York the place to be when it was seen as a sinking ship, with the slogan “I Love New York.”

She writes about taking Wells Rich Greene public and how she became the first woman CEO of a company on the New York Stock Exchange . . . how she made a movie with the last of the Hollywood moguls, Jack Warner. She tells how she transformed a dilapidated, once-famous villa, La Fiorentina, at Cap Ferrat (a Nazi stronghold during the war) into a Mediterranean Eden, and writes about her battle with cancer. She talks about her refusal to globalize Wells Rich Greene and her decision, finally, to sell the company she’d built into the fastest-growing ad agency in history, and what happened to it afterward.

Here is the extraordinary story of how Mary Wells Lawrence lived her life in advertising—helped shape her profession, was shaped by it and left her mark on it.

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FAQs on booking Mary Wells Lawrence

  • How do I book Mary Wells Lawrence to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Mary Wells Lawrence for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Mary Wells Lawrence, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Mary Wells Lawrence or any other speaker of your choice.

  • What are the speaker fees for Mary Wells Lawrence

    Speaking fees for Mary Wells Lawrence, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Mary Wells Lawrence are for live events and for virtual events. For the most current speaking fee to hire Mary Wells Lawrence, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Mary Wells Lawrence speak about?

    Mary Wells Lawrence is a keynote speaker and industry expert whose speaking topics include Authors.

  • Where does Mary Wells Lawrence travel from?

    Mary Wells Lawrence generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Mary Wells Lawrence’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Mary Wells Lawrence for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Mary Wells Lawrence for your next private or corporate function.

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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Mary Wells Lawrence or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Mary Wells Lawrence is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Mary Wells Lawrence for your event is available upon request. Mary Wells Lawrence generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Josie Silver, Kelsey Miller, Raji Rajagopalan, Joanna Kleinman and Amanda Montell. Contact All American Speakers for ratings, reviews, videos and information on scheduling Mary Wells Lawrence for an upcoming live or virtual event.

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