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Rick Boyko

Dir VCU Brandcenter

Dir VCU Brandcenter

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Rick Boyko Biography

Rick Boyko, former Chief Creative Officer and Co-President of Ogilvy & Mather North America, joined the VCU Adcenter on July 1, 2003 as its managing director. In addition to teaching, he is responsible for financial and

personnel management, as well as fundraising and outreach to individuals and firms in the advertising industry.

In the years since Rick has become its director, the school has changed quite dramatically. Its curriculum has evolved to include, in addition to Art Direction and Copywriting, three new tracks: Communications Strategy,

Creative Brand Management and, in 2008, Creative Technology. The student body has grown from 100 graduate students to 205 and the faculty from four professors to twelve. This change was capped off on January 14, 2008 with the changing of the school’s name from VCU Adcenter to VCU Brandcenter. Also in January 2008, the school moved into its new home, an open, creative and collaborative breeding ground designed by world-renowned architect, Clive Wilkinson.

These changes have not gone unnoticed and in 2005, the Adcenter was ranked the number 1 advertising program in the country by Advertising Age’s Creativity magazine. Number 1 in all three categories: innovation, program quality, and graduate quality. In 2007, BusinessWeek recognized the school’s unique curriculum and named it one of the sixty best business/design schools in the world. Also in 2009, VCU Brandcenter won the O’Toole Award for Creative Excellence.

The business world has taken notice as well, awarding the Brandcenter real assignments for its students from companies like Martha Stewart Living Omnimedia, The Learning Channel, Tourism Industry of America, Business for Diplomatic Action, Newspaper Association of America, AICP, Virginia Tourism, The Gettysburg Foundation, Boy Scouts of America, UNICEF’s Tap Project for Richmond, and Radio Advertising Bureau.

Rick began his career in 1974 as an art director at Leo Burnett Chicago and moved to Chiat/Day Los Angeles in the 1980s. He joined Ogilvy & Mather New York in 1989 and in 1997 was named Chief Creative Officer and Co-President of Ogilvy’s $1.5 billion flagship New York office. The following year Rick was also named North American Chief Creative Officer. He ascended to that post with a mission: to reclaim the creative ethos of legendary founder David Ogilvy. He worked to seamlessly integrate the efforts of Ogilvy’s creative departments throughout the North American network and started many new initiatives to set Ogilvy apart from its competition.

While Rick has won almost every advertising award there is, he feels most proud of two accomplishments unrelated to advertising. First, in May 2001, in honor of his career achievements, Rick was awarded the prestigious Ellis Island Medal of Honor. Then, in October 2001, in the aftermath of the September 11 tragedy, Rick conceived of and was the driving force behind “Brotherhood,” a tabletop book honoring the 343 firemen who perished. It sold more than 200,000 copies and the proceeds of $1.5 million went to the families of the firemen. In light of Brotherhood’s contributions to the Fire Department of New York, Rick was designated an Honorary Deputy Chief in the FDNY.

An active member of the VCU Brandcenter Board of Directors since 2000, he was honored on behalf of Ogilvy & Mather when they were inducted into VCU’s Founders’ Society. In 2008 Rich and his wife, Barbara, gifted the Brandcenter one million dollars. He currently sits on the board of Butler Shine Stern & Partners, he is on the advisory committee of the Business for Diplomatic Action (BDA), and is also the Dean of the Roger Hatchuel Cannes Academy. He has previously sat on the boards of Martha Stewart Living Omnimedia and Napster.

Rick Boyko Videos

FAQs on booking Rick Boyko

  • How do I book Rick Boyko to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Rick Boyko for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Rick Boyko, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Rick Boyko or any other speaker of your choice.
  • What are the speaker fees for Rick Boyko

    Speaking fees for Rick Boyko, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Rick Boyko are for live events and for virtual events. For the most current speaking fee to hire Rick Boyko, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Rick Boyko speak about?

    Rick Boyko is a keynote speaker and industry expert whose speaking topics include Business, Communication, Sales, Marketing and Branding, Science and Technology, Technology.
  • Where does Rick Boyko travel from?

    Rick Boyko generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Rick Boyko’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Rick Boyko for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Rick Boyko for your next private or corporate function.
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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Rick Boyko or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Rick Boyko is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Rick Boyko for your event is available upon request. Rick Boyko generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Lisa Bradner, Frank Addante, Rachel Sklar, Matt Barrie and Don Garber. Contact All American Speakers for ratings, reviews, videos and information on scheduling Rick Boyko for an upcoming live or virtual event.

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