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Susie Watson

Firm, combative and witty with an undercurrent of Midwestern warmth, Watson brought her own personal energy and sense of style to "reliable" Timex, and helped transform the brand.

Susie Watson

Susie Watson

Firm, combative and witty with an undercurrent of Midwestern warmth, Watson brought her own personal energy and sense of style to "reliable" Timex, and helped transform the brand.

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Business, Marketing, Sales
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Susie Watson Biography

Her main directive was to elevate the fashion image of the brand. She soon turned the initial jeers of "Why is Timex here?" at various fashion industry functions to "Timex is changing." Her public relations efforts resulted in a tidal wave of media coverage that put Timex on the fashion map. In 2000, Timex was named the #1 women's fashion brand (up from #5, #2 and #3 in prior years) in the prestigious Fairchild 100. And consider this coup: Sharon Stone sported a Timex on the cover of In-Style magazine. With that came the celebrity quote a public relations executive would kill for: "My favorite accessory is my $32 Timex."

 

She is a natural marketer with a visionary gift for articulating key cultural trends that translate into business opportunities. Her speeches and comments on fashion and popular culture trends are often quoted in print and electronic media, and she has appeared on numerous high-level marketing panels. Watson captures the attention of audiences through a compelling, charismatic style, and by tailoring and customizing content to create thought-provoking results. Adept at analyzing large amounts of information and zeroing in on the essence of what's important, she has a talent for identifying the underlying drivers and common elements that make up trends. Watson is a proponent of capitalizing on unconventional thinking, and being first in new marketing venues like the Internet. She foresaw the impact the Internet would have in 1994, featuring it in a speech to the fashion press, most of whom had never heard of it. Her high profile and credibility in the fashion industry has led to business relationships with some of the world's top marketers. Playing corporate matchmaker, she was instrumental in Timex's first watch company acquisition (makers of Guess Watches), and in the licensing of the Benetton and Nautica watch lines.

Watson draws from her marketing experience in the fast-paced corporate world to tackle a myriad of topics facing today's businesses. Among her most popular speech topics:

POP CULTURE TREND WATCH --The Who, What, Where, and Why: In a wry pundit-like style, Watson narrates a fast moving power point show that ranges far and wide over fashion, entertainment, marketing, and the communication arts (she steers clear of politics). It is humorous, pithy, sometimes controversial, but always truthful. “I compare trend forecasting to fishing, Watson says. "Through the net drop the small fish, leaving only the large ones. I fish for cultural trends in the same way. Small fads fall through, trends and ideas that are big enough are caught in my mental net."

WOMEN AND WORK --How to Keep Your Soul in Corporate America: As the head of advertising and brand strategy at Timex, Watson was the steward for 13 years of arguably the most famous advertising heritage of all time. How do you take care of your job and yourself and your family without losing your soul? She uses anecdotes, both funny and tragic, from her own personal search for sanity on the corporate roller coaster.

BRANDS SCHMANDS -- "First I marketed by instinct, then I learned the academic rules of branding, and now I would argue that no amount of analysis can beat a single strong vision for a brand," says Watson. Brands that follow the rules and those famous for breaking them will be reviewed, along with marketing communications do's and don'ts. In the end, Watson asserts, shortsighted brand management is what is killing American brands.

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FAQs on booking Susie Watson

  • How do I book Susie Watson to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Susie Watson for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Susie Watson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Susie Watson or any other speaker of your choice.

  • What are the speaker fees for Susie Watson

    Speaking fees for Susie Watson, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Susie Watson are for live events and for virtual events. For the most current speaking fee to hire Susie Watson, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Susie Watson speak about?

    Susie Watson is a keynote speaker and industry expert whose speaking topics include Business, Marketing, Sales.

  • Where does Susie Watson travel from?

    Susie Watson generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Susie Watson’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Susie Watson for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Susie Watson for your next private or corporate function.

  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Susie Watson or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Susie Watson is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Susie Watson for your event is available upon request. Susie Watson generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Bonnie Mauldin, Erin Hatzikostas, Joelle Kaufman, Cynthia Barnes and Wanda Hope. Contact All American Speakers for ratings, reviews, videos and information on scheduling Susie Watson for an upcoming live or virtual event.

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