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J. Bruce Harreld

Senior Lecturer of Business Administration

J. Bruce Harreld

J. Bruce Harreld

Senior Lecturer of Business Administration

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Business, Entrepreneurism, Professors, Strategic Planning, University Speakers
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J. Bruce Harreld Biography

Bruce Harreld retired from IBM in 2008 and joined Harvard Business School's faculty in early 2009. He is a frequent speaker and writer on implementing strategy, corporate transformation, and building new businesses in established organizations. He currently teaches two quite popular second year MBA courses focused on turnarounds and executing strategy. He teaches in numerous executive programs and is the faculty chair of "Building New Businesses within Established Organizations".

Joining IBM in October 1995, he worked to chart IBM’s transformation and to ensure that IBM’s early-90s "near-death experience" will never happen again. From 1995 to his retirement in 2008 Mr. Harreld led IBM’s Strategy unit, which was responsible for the formulation and execution of the company’s overall strategy. As part of this responsibility, Mr. Harreld directed IBM’s Emerging Business Opportunities (EBO) program, a unique management system producing more than 20 new businesses for IBM – including multi-billion-dollar businesses in Life Sciences, Linux, Pervasive Computing, and Digital Media. The EBO program has become a model for growth inside IBM, and has attracted attention from leading academic institutions as well as companies seeking to build new businesses. From 2006 to 2008, Mr. Harreld also served as senior vice president for IBM Marketing. In that capacity, he led IBM's marketing efforts which encompassed a wide range of growth activities designed to identify market opportunities, develop and communicate IBM’s value proposition, coordinate go-to-market activities, as well as protect and strengthen the IBM brand, which is one of the most valued brands in the world.

Prior to joining IBM, Mr. Harreld was president of Boston Chicken, Inc., and served on the faculty of Northwestern University's Kellogg School of Management. He also held CIO and several line management positions at Kraft General Foods, Inc., and began his career at The Boston Consulting Group where he served as an officer and director. Mr. Harreld holds an MBA degree from Harvard University and a BS in industrial engineering and operations research from Purdue University.

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  • How do I book J. Bruce Harreld to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like J. Bruce Harreld for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for J. Bruce Harreld, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for J. Bruce Harreld or any other speaker of your choice.

  • What are the speaker fees for J. Bruce Harreld

    Speaking fees for J. Bruce Harreld, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book J. Bruce Harreld are for live events and for virtual events. For the most current speaking fee to hire J. Bruce Harreld, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does J. Bruce Harreld speak about?

    J. Bruce Harreld is a keynote speaker and industry expert whose speaking topics include Business, Entrepreneurism, Professors, Strategic Planning, University Speakers.

  • Where does J. Bruce Harreld travel from?

    J. Bruce Harreld generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is J. Bruce Harreld’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like J. Bruce Harreld for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book J. Bruce Harreld for your next private or corporate function.

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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host J. Bruce Harreld or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

J. Bruce Harreld is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book J. Bruce Harreld for your event is available upon request. J. Bruce Harreld generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Joseph L. Bower, John J. Gabarro, Thomas R. Eisenmann, Frank V. Cespedes and Arthur I. Segel. Contact All American Speakers for ratings, reviews, videos and information on scheduling J. Bruce Harreld for an upcoming live or virtual event.

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